Strategic Marketing Manager

🕒 March 27

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Justrite Safety Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1906

🤝 B2B

🔧 Hardware

🛍️ eCommerce

B2B • Hardware • eCommerce

Justrite Safety Group is a manufacturer and supplier of workplace safety and hazardous materials handling equipment. The company offers safety cans and containers, flammable and hazardous-material storage cabinets, safety showers and eyewash stations, spill containment and secondary containment systems, gas cylinder handling equipment, aerosol can recycling solutions, and related accessories. Justrite sells through distributors and an e-commerce storefront, provides compliance guidance, site safety surveys, and engineered solutions for industrial, laboratory, construction and commercial facilities, and emphasizes many products made in the USA.

📋 Description

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives • Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight • Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage • Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact • Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy • Architect integrated demand generation programs that drive qualified pipeline across strategic account segments • Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages • Partner with Sales to align marketing programs with account priorities and pipeline targets • Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance • Allocate budget across channels based on ROI and performance analytics • Lead go-to-market strategy for new product launches and portfolio expansions • Develop launch plans including positioning, messaging, enablement tools, and campaign strategies • Conduct competitive intelligence and win/loss analysis to inform strategic decisions • Translate complex technical capabilities into compelling business value narratives • Equip Sales with effective tools, content, and insights that increase win rates • Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities • Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction • Leverage marketing analytics and CRM data to identify growth levers and performance gaps • Develop and manage annual marketing plans and budgets aligned to growth objectives • Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact • Deliver clear, data-driven performance reporting to business unit leadership • Continuously refine strategy based on performance data and market feedback.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related discipline • 8+ years of marketing experience, preferably in industrial or technical markets • Proven track record of developing and executing marketing strategies that drive measurable revenue growth • Strong business acumen and ability to operate as a strategic partner to sales and product leadership • Experience leading cross-functional initiatives in complex, matrixed organizations • Deep understanding of demand generation, product marketing, and go-to-market strategy • Ability to translate technical product features into clear, differentiated market value • Strong analytical capability with experience using marketing and CRM performance data • Willingness to travel up to 25% • Exceptional written and verbal communication skills.

🏖️ Benefits

• Competitive salary and benefits package • Flexible hours and remote work options