Kalungi
B2B • SaaS • Marketing
Kalungi is a comprehensive B2B SaaS marketing agency that offers full-service digital marketing solutions specifically tailored for early-stage software companies. Their services include strategic go-to-market planning, branding, SEO, content marketing, and account-based marketing. They employ a proven playbook and experienced team to help software companies build marketing engines that drive growth from initial launch to scaling. Kalungi also provides fractional CMO services and coaching to further support and enhance marketing strategies for SaaS businesses.
Paid Media Specialist
November 1
Kalungi
B2B • SaaS • Marketing
Kalungi is a comprehensive B2B SaaS marketing agency that offers full-service digital marketing solutions specifically tailored for early-stage software companies. Their services include strategic go-to-market planning, branding, SEO, content marketing, and account-based marketing. They employ a proven playbook and experienced team to help software companies build marketing engines that drive growth from initial launch to scaling. Kalungi also provides fractional CMO services and coaching to further support and enhance marketing strategies for SaaS businesses.
📋 Description
• Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, Meta, Bing, and other key B2B platforms • Conduct keyword research, audience targeting, and copy/ad asset development • Optimize campaigns for CAC, CPL, SQLs, and pipeline metrics (HubSpot tracking) • Review performance and lead quality via HubSpot • Manage negative keywords, search terms, and ad responses • Respond to client queries via Slack or HubSpot • Provide performance snapshots and pacing reports • Analyze CTR, CPL trends, and investigate anomalies • Review audience performance and ad asset effectiveness • Update OKRs for each engagement • Conduct platform audits (Auction Insights, Quality Score, Professional Demographics) • Use HubSpot to track lead quality, MQL/SQL status, and attribution • Identify conversion gaps across landing pages (using MS Clarity, GA) • Prepare campaign summary reports and recommendations
🎯 Requirements
• 4+ years of experience in Paid Media, preferably in a B2B SaaS environment • Hands-on experience with: Google Ads (Search, Display, Video) • LinkedIn Campaign Manager • Meta Ads Manager • HubSpot • Google Analytics, Semrush, SpyFu • Strong understanding of CAC, SQLs, MQLs, and pipeline metrics • Excellent analytical and problem-solving skills • Comfortable working remotely and managing multiple engagements.
🏖️ Benefits
• Fully remote, collaborative, and supportive team culture • Structured onboarding and mentorship with clear performance tracks • Opportunities to grow into leadership roles or expand technical depth
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