Kaplan Test Prep
Education • B2C • Healthcare Insurance
Kaplan Test Prep is a leading provider of educational services, offering test preparation courses for a wide range of standardized exams. These include college admissions tests like the ACT and SAT, graduate school exams such as the GMAT, GRE, and LSAT, and professional licensing exams in fields like healthcare and law. Kaplan emphasizes realistic practice with custom-built study plans, performance tracking, and personalized support to help students achieve their desired test scores. With a focus on comprehensive educational resources and expert guidance, Kaplan is dedicated to helping students gain admission to their chosen schools and succeed in their careers.
Product Marketing Manager
Job not on LinkedIn
November 24
Kaplan Test Prep
Education • B2C • Healthcare Insurance
Kaplan Test Prep is a leading provider of educational services, offering test preparation courses for a wide range of standardized exams. These include college admissions tests like the ACT and SAT, graduate school exams such as the GMAT, GRE, and LSAT, and professional licensing exams in fields like healthcare and law. Kaplan emphasizes realistic practice with custom-built study plans, performance tracking, and personalized support to help students achieve their desired test scores. With a focus on comprehensive educational resources and expert guidance, Kaplan is dedicated to helping students gain admission to their chosen schools and succeed in their careers.
📋 Description
• Partner with business stakeholders to develop marketing initiatives to meet business objectives • Being the go-to marketing expert for internal products and external competitive offerings • Develop and implement forward-thinking, out-of-the-box ideas to increase market share • Understanding customer needs throughout their educational journey; from exams to admissions and career advancement • Ability to design marketing campaigns and strategies across multiple channels • Support the marketing vision for the brand, including brand positioning, key differentiators, and customer engagement strategies • Identify relevant content for customers and potential customers and channels for distribution • Responsible for KPIs/goals for campaigns and other initiatives in collaboration with marketing channel owners
🎯 Requirements
• 5+ years of marketing experience with a focus on digital channels • Experience marketing to specific segments including students, gatekeepers, and community organizations • Analytical skills, able to interpret multiple data sets to identify trends • Bachelor's Degree required • Experience with all marketing channels including web, SEO/SEM, email, social, and display advertising • Strong proficiency with MS Word, Excel, PP • Strong analytical skills – GA experience a plus • Strong written and verbal skills including the ability to proof and edit content • May require B2B experience, depending on the supported product line
🏖️ Benefits
• Remote work provides a flexible work/life balance • Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure) • Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members • Comprehensive health benefits new hire eligibility starts on day 1 of employment • Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
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