Program Specialist, Campus Marketing

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🕒 February 20

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Kaplan Test Prep

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1938

📚 Education

👥 B2C

⚕️ Healthcare Insurance

Education • B2C • Healthcare Insurance

Kaplan Test Prep is a leading provider of educational services, offering test preparation courses for a wide range of standardized exams. These include college admissions tests like the ACT and SAT, graduate school exams such as the GMAT, GRE, and LSAT, and professional licensing exams in fields like healthcare and law. Kaplan emphasizes realistic practice with custom-built study plans, performance tracking, and personalized support to help students achieve their desired test scores. With a focus on comprehensive educational resources and expert guidance, Kaplan is dedicated to helping students gain admission to their chosen schools and succeed in their careers.

📋 Description

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth. • Source, support, and lead campus events, including fairs, tabling, and student organization presentations. • Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations. • Lead in-person and virtual student consultations, providing course and timeline recommendations that convert leads into enrollments. • Manage a lead pipeline and provide appropriate and relevant nurturing follow-up. • Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider. • Leverage campus-specific insights to inform strategy and optimize sales and lead generation. • Track competitor activity and suggest marketing improvements. • Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution. • Perform additional duties as assigned.

🎯 Requirements

• Bachelor’s Degree in Business, Marketing, Education, or related field • 1+ year of experience in campus leadership, event promotion, student outreach, or peer advising with a focus on marketing, sales, or engagement. • Comfort operating in a fast-paced, dynamic, and collaborative environment • Prior field marketing or business development experience preferred • 1+ year in at least one of the following: Sales experience/business development

🏖️ Benefits

• Remote work provides a flexible work/life balance • Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure) • Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members • Comprehensive health benefits new hire eligibility starts on day 1 of employment • Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities