Senior Lifecycle Product Marketing Manager

Job not on LinkedIn

🔥 55 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Kaseya

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 $2M Venture Round on 2020-07

Cybersecurity • SaaS • Enterprise

Kaseya is a global provider of IT management software that offers a comprehensive suite of solutions designed to enhance the efficiency and security of IT operations for managed service providers (MSPs) and IT departments. With features that include endpoint management, cybersecurity, backup and recovery, and compliance management, Kaseya empowers organizations to automate processes, reduce costs, and protect critical data in a technology-driven environment. The platform leverages AI to streamline IT management, enabling teams to focus on strategic initiatives and improve service delivery.

📋 Description

• Design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion. • Operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. • Define and operationalize lifecycle stages with clear entry/exit criteria. • Partner with Sales and Customer Success to deliver measurable marketing-sourced expansion pipeline. • Develop standardized, repeatable customer-facing assets to strengthen renewal conversations. • Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.

🎯 Requirements

• 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS). • Experience driving adoption, retention, or expansion through data-driven programs. • Ability to translate product and usage data into lifecycle insights and interventions.

🏖️ Benefits

• Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.