Chief Growth Officer – Digital Health

🕒 May 15

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Keller Executive Search International

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

👥 HR Tech

Recruitment • HR Tech • Professional Services

Keller Executive Search International is a global executive search firm specializing in helping organizations find exceptional leadership talent. With a network spanning numerous cities around the world, they provide recruitment services, transition planning, employee coaching, and leadership development. Committed to diversity and sustainability, Keller offers high-quality, tailored executive search solutions across various industries. Their services include recruitment process outsourcing, military transitions, and succession planning, with a focus on finding the right leaders to drive business success globally. Keller is recognized for its robust assessment practices and a comprehensive suite of HR advisory services.

📋 Description

• Build and oversee the experimentation roadmap, running fast-paced tests and refining performance on a weekly basis • Lead CAC, LTV, and payback period management across paid and owned channels • Identify the most valuable customer segments and develop strategies to improve monetization and retention • Shape and execute channel strategy and budget allocation, with Google Ads as the primary focus and Meta as a secondary focus • Own full-funnel performance, spanning ad creative, landing pages, intake, checkout, upsell, and retention • Report on performance metrics and unit economics to the CEO, working closely with the Controller • Reduce inefficient spend by 20% to 30% within the first 60 to 90 days • Establish ICP and targeting strategy, then continue improving it based on cohort performance • Partner cross-functionally to align marketing activity with commercial priorities, quarterly goals, and revenue targets • Develop offer strategy across pricing, bundling, promotions, and subscription structures • Move the marketing function from a reactive, ad hoc model into a structured, strategically planned growth engine

🎯 Requirements

• Strong Google Ads expertise, including auction dynamics, keyword economics, and CAC volatility • Proven direct ownership of paid media budgets of $10M or more annually, with hands-on in-platform execution required rather than agency management or team oversight only • Financial fluency at an operator level, including CAC by channel, LTV by cohort, payback period, and contribution margin • Demonstrated success helping transition a transactional business model into a recurring or subscription model, with measurable improvements in LTV, retention, and ARPU • Ability to assess funnel problems and begin making an impact without a long ramp-up period • Full end-to-end funnel ownership experience, including ad through landing page, intake, checkout, and retention • Comfort making quick decisions with incomplete data and iterating rapidly rather than over-planning • Experience with pricing strategy, offer bundling, and promotional architecture • Background in telehealth, digital health, or direct-to-consumer healthcare • Exposure to subscription eCommerce or fintech subscription models • Familiarity with secondary paid media channels, including Meta • Experience with GLP-1 programs, Rx-based subscription models, or weight management platforms

🏖️ Benefits

• Base Salary: $180,000 to $240,000 per year • Additional benefits details will be shared during the interview process