Senior Marketing Specialist

Job not on LinkedIn

🕒 April 1

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $85k - $100k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Keona Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 $750k Debt Financing on 2021-10

Healthcare Insurance • SaaS • Artificial Intelligence

Keona Health is a company that provides comprehensive healthcare CRM software solutions to streamline patient engagements for healthcare providers. Their platform includes features such as intelligent scheduling, symptom checkers, telemedicine integration, and automated workflows that enhance the efficiency and accuracy of patient interactions. Keona Health's solutions empower healthcare agents and nurses to provide consistent, high-quality care by integrating tools like AI-guided triage software and patient self-scheduling systems. The company's products are designed to improve healthcare provider operations by increasing appointment accuracy, reducing training times, and optimizing call center management. With over 40 integrations available, Keona Health focuses on delivering seamless interactions and consistent patient experiences while ensuring data privacy and security.

📋 Description

• Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences • Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions • Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth • Develop account-based marketing (ABM) initiatives targeting high-value accounts • Create and refine lead scoring models to align sales and marketing priorities • Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact • Develop high-quality content tailored to various stages of the B2B buyer’s journey • Utilize platforms such as Salesforce, Zoho CRM, or similar systems to integrate marketing strategies and track sales performance • Leverage previous experience scaling marketing efforts in a startup environment

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • 5+ years of experience in B2B SaaS, CRM marketing, or related fields • Proven expertise in demand generation, lead scoring, ABM, and persona targeting • Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms • Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns • Strong knowledge of SEO best practices, conversion rate optimization (CRO), and analytics-driven marketing • Demonstrated success in achieving aggressive MQL growth and pipeline contribution goals • Excellent communication, collaboration, and project management skills.

🏖️ Benefits

• Fully remote, flexible work environment • Collaborative and innovative culture • Opportunity to drive measurable impact in a high-growth, mission-driven organization