Senior Sales Manager

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Kevin's Natural Foods

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🏥 Healthcare

📦 Logistics

📣 Marketing

💰 Private Equity Round - Kevin's Natural Foods on 2021-09

Healthcare • Logistics • Marketing

Kevin's Natural Foods is a consumer food brand that produces clean, ready-to-eat and frozen meals—entrées, pastas, frozen bowls, sides, sauces, and soups—along with related kitchen products like a nonstick "Clean Pan. " The company emphasizes clean-eating credentials (Paleo & Keto-certified, Gluten-Free, Non-GMO, no refined sugar, antibiotic-free meat) and sells through a Shopify e-commerce storefront and retail distribution. Kevin's targets health-conscious consumers who want convenient, minimally processed meal solutions.

📋 Description

• Develop and own the annual Costco business plan, delivering targets for revenue, distribution, market share, and profitable trade spending. • Build and strengthen relationships with Costco buyers and category teams to expand distribution, secure innovation placements, and maximize promotional opportunities. • Develop and execute customer-specific growth strategies that align with Costco's merchandising philosophy and member value proposition. • Drive fact-based selling using syndicated data, shopper insights, category trends, and internal metrics to present compelling business cases and maximize ROI. • Lead all customer negotiations related to pricing, promotions, item introductions, assortment changes, and annual planning processes. • Conduct regular business reviews with Costco stakeholders, monitor performance, and proactively identify and close gaps to plan. • Collaborate cross-functionally with marketing, innovation, finance, demand planning, supply chain, and customer service teams to ensure successful product launches, promotional execution, and accurate forecasting. • Partner closely with internal operations and supply chain teams to support Costco's high-volume business model and maintain exceptional service levels. • Serve as the primary liaison between Kevin's Natural Foods and Costco, ensuring seamless communication, execution, and issue resolution. • Identify and capitalize on growth opportunities within the refrigerated, frozen, and meal solutions categories, supporting the company's innovation and expansion strategy. • Monitor competitive activity, category trends, and emerging opportunities to strengthen Kevin's Natural Foods' position within Costco. • Other duties as assigned or necessary.

🎯 Requirements

• Bachelor's degree in Business Administration or a related field. • 7+ years of progressive CPG sales experience, with direct Costco account management experience required. • Proven track record of delivering profitable growth with Costco and successfully managing a high-volume national retail account. • Strong business and financial acumen, including customer P&L management, pricing strategy, promotional planning, and annual business planning processes. • Analytical mindset with proficiency in syndicated data tools (Circana/IRI, Nielsen), retailer portals, and Microsoft Office Suite, particularly Excel. • Excellent communication, presentation, negotiation, and influence skills, with the ability to build credibility and drive results across internal and external stakeholders. • Experience selling refrigerated, frozen, fresh, better-for-you, or meal solutions products preferred. • Experience helping scale revenue and build sales capabilities within a high-growth CPG organization. • Established relationships with Costco buyers and category teams strongly preferred. • Strong understanding of Costco's merchandising strategy, item approval process, promotional cadence, and operational requirements. • Ability and willingness to travel up to 30–50% for customer meetings, warehouse visits, industry events, and other business activities.

🏖️ Benefits

• Bonuses • Benefits