Senior Product Marketing Manager

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🔥 51 minutes ago

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Kids2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏭 Manufacturing

Manufacturing

Kids2 is a global consumer goods company that designs products and holistic solutions to help early-stage parents and families create tiny wins that build bright futures. With a brand portfolio that includes leading infant, baby, and toddler brands such as Baby Einstein™, Bright Starts™, Ingenuity™, Summer, and SwaddleMe, Kids2 has been innovating and reinventing baby products for over 50 years. Headquartered in Atlanta, it operates in more than 90 countries with an agile start-up approach, enhancing its capacity for growth and adaptation.

📋 Description

• Build and maintain the core selling toolkit: pitch decks, product one-pagers, use-case breakdowns, objection-handling guides, and vertical-specific narratives • Consolidate what's working in the field: capture the best plays, materials, and talk tracks reps have invented individually and turn them into shared, maintained assets and training. • Own the enablement cadence: train the sales team on new assets, messaging, and competitive updates; be their first call when a deal needs a sharper story. • Translate regulatory moments into selling motions • As our GTM org grows, arm new motions with messaging and materials • Build and run our competitive program: landscape map, battlecards for our top competitors, and a refresh cadence tied to win/loss learnings. • Stand up a lightweight win/loss loop so deal outcomes systematically feed messaging, battlecards, and product feedback. • Codify the product story: markitecture diagram, per-product messaging docs, and a use-case library mapped to persona, vertical, and regulation across our portfolio. • Operationalize and maintain our ICP and persona messaging • Own product-level web content: product pages, explainers, and the self-serve evaluation story. • Support packaging and portfolio narrative • Own case studies end-to-end: identify candidates, wrangle customer approvals, interview stakeholders, and ship polished, quantified stories. • Build the broader proof library: reference quotes, stats, and named-logo assets sales can pull from. • Stand up a repeatable, tiered launch process so every meaningful release gets the right messaging, assets, and sales enablement. • Produce demo assets sellers actually use.

🎯 Requirements

• 5–8+ years in B2B SaaS product marketing with an enterprise, sales-led motion • Proven ownership of sales enablement: battlecards, pitch decks, objection handling, and win/loss programs you built and ran. • You can translate a deeply technical product (SDK/API-level) into buyer-level narrative, and you're comfortable working directly with engineers and legal/regulatory subject-matter experts. • You've shipped customer case studies end-to-end — including the unglamorous customer-wrangling parts. • A builder profile: you've stood up product marketing from zero or near-zero at a Series A–C company, and you produce finished assets yourself. • Excellent writer and presenter; comfortable working async in a remote, globally distributed company. • Fluent and enthusiastic with AI tools as a daily force multiplier for research, drafting, asset production, and demo creation — with good judgment about when to lean on them and when not to.

🏖️ Benefits

• Fully remote (some overlap with Singapore and US time zones)