Paid Media and Growth Manager

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July 29

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Kinedu

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Education • Wellness • B2C

Kinedu is a leading app recommended by pediatricians designed for baby development and playtime guidance. The platform offers a personalized plan for parents in just a few simple steps. Kinedu provides tools and resources such as milestone trackers, expert-led classes, and a thriving community of parents and experts. With over 1,800 science-based activities and expert guidance, it helps parents support their child’s development through play. Kinedu caters to global users with its multilingual offerings and is trusted by millions of families worldwide.

51 - 200 employees

📚 Education

🧘 Wellness

👥 B2C

📋 Description

• Plan, launch, and optimize paid media campaigns across Meta (Facebook & Instagram), TikTok, and Google to drive user acquisition and conversions. • Continuously test new creative concepts, copy variations, and audience strategies to improve core KPIs such as CPNU, CPFT, and CR. • Collaborate closely with our in-house creative team to brainstorm and produce high-impact video and static ads. • Edit and adapt video content using tools like CapCut, Canva, or Adobe Express to create mobile-first assets at speed. • Source, brief, and manage relationships with UGC creators and influencers to develop authentic, scroll-stopping ads. • Monitor and analyze performance data, translating insights into clear, actionable optimizations and next steps. • Stay ahead of trends, platform updates, and emerging best practices across Meta, TikTok, and the broader paid media landscape. • Own and report on campaign results and share learnings with the team to foster a culture of experimentation.

🎯 Requirements

• 2+ years of hands-on experience managing paid ads on Meta (required) and TikTok (preferred). • Proven track record of reducing CAC and profitably scaling spend in performance marketing environments, preferably in the Mobile App Ecosystem • Strong creative instincts and the ability to ideate and test new formats, hooks, and storytelling approaches. • Proficiency in editing and producing short-form video ads using tools like CapCut, Canva, or Adobe Premiere. • Deep understanding of creative strategy for direct-response video campaigns. • Highly analytical mindset, with comfort translating data into concrete recommendations. • Fast execution and bias for action—you love testing, learning, and iterating quickly. • Excellent collaboration and communication skills, able to work fluidly with creative, analytics, and growth teams. • Bonus: Experience in parenting, health, edtech, or subscription-based mobile products.

🏖️ Benefits

• Health and life insurances • unlimited vacation policy • remote first work environment • wellness benefits • learning and more!