Freelance Social Media, Digital Marketing Manager

🕒 August 7

🇱🇻 Latvia – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 17%

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Logo of KNIPEX

KNIPEX

1001 - 5000 employees

Founded 1882

🏭 Manufacturing

🔧 Hardware

Manufacturing • Hardware

KNIPEX is a family-owned company with over 140 years of experience, dedicated to manufacturing high-quality pliers. With a focus on innovation and reliability, KNIPEX designs and produces pliers that are rigorously tested to meet high standards. The entire production process, from initial idea to delivery, is managed in-house, ensuring superior quality and continuous improvement in their product offerings. KNIPEX prides itself on consistently developing better tools that enhance usability for its customers.

📋 Description

• Manage KNIPEX social media channels in Lithuania, Latvia, and Estonia, including planning, scheduling, and publishing content via internal tools on Facebook and Instagram • Create locally relevant content and handle community management with a customer-centric approach • Build and maintain relationships with influencers, collaborators, and local creators • Optimise content and campaigns to improve reach, engagement, and brand impact • Create, localise, and optimise digital sales and marketing content with the KNIPEX Digital Marketing Team at HQ in Germany and representatives in Lithuania, Latvia, and Estonia • Support online campaigns, including social media, paid advertising, and email marketing, for owned and partner channels • Coordinate activities with selected customers and distributors • Monitor and analyse traffic, conversion, and campaign-performance KPIs • Track market trends, competitor activities, and digital best practices in B2B and B2C environments • Provide optional PR support, including work with media, trade publications, and brand communications • Support and attend relevant trade fairs and industry events within Lithuania, Latvia, and Estonia

🎯 Requirements

• Proven experience in digital marketing, social media management, and influencer relations in B2B and/or B2C environments • Confident handling performance KPIs • Background in marketing, communications, sales, or a related field; education or degree preferred • Latvian or Estonian native or fluent language skills • Very good English language skills • Solid digital know-how in content marketing and social media platforms • Basic proficiency in MS Office applications, especially Excel • Freelance mindset with high independence and reliability • Strong local market understanding • Strong interest in hand tools and technical products • Familiarity with social media management tools and native platform tools such as Meta Business Suite • Familiarity with paid media platforms such as Meta Ads Manager • Familiarity with content planning, influencer and monitoring, creative and localisation, and video editing tools • Familiarity with Canva, Adobe Creative Cloud, CapCut, Premiere Pro, or similar tools • Familiarity with CRM systems such as Salesforce, HubSpot, or similar • Willingness to support and attend relevant trade fairs and industry events within Lithuania, Latvia, and Estonia

🏖️ Benefits

• Opportunity to support and attend relevant trade fairs and industry events within Lithuania, Latvia, and Estonia • Diversity and inclusion across gender, age, nationality, ethnic and social background, religion, disability, sexual orientation, and skin colour

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