Channel Performance Strategist

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KNOREX

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

📣 Marketing

🤖 Artificial Intelligence

☁️ SaaS

Marketing • Artificial Intelligence • SaaS

KNOREX is a technology company that specializes in digital marketing automation and execution through its comprehensive platform, XPO. The company leverages machine learning and artificial intelligence to provide solutions such as cross-channel marketing, dynamic creative optimization, and location-based advertising. KNOREX integrates various tools and platforms to enhance marketing capabilities and offers personalization of messaging at scale. It serves marketers seeking to automate and optimize ads across multiple channels like social media, search, and display, using data-driven techniques to target audiences effectively. KNOREX is recognized as a Google Premier Partner and is part of the Meta Business Partner program, affirming its excellence in advertising technology.

📋 Description

• Develop and execute cross-channel paid advertising strategies across Programmatic, Meta, and Google Ads • Plan, build, and optimize Google Ads Search, Performance Max, and YouTube campaigns • Plan, build, and optimize Meta campaigns across Facebook and Instagram • Set up, run, and optimize programmatic display, video, and native campaigns • Implement, configure, and maintain Google Tag Manager deployments, including triggers, variables, tags, dataLayer configuration, and custom events • Set up, audit, and maintain Google Analytics 4 properties, including event configuration, conversion tracking, audience setup, custom dimensions, and cross-channel attribution • Conduct keyword research, audience analysis, and targeting strategy across Search, social, and programmatic channels • Monitor and optimize CTR, conversion rates, CPA, and ROAS • Write ad copy and provide creative direction • Collaborate with marketing and web development teams on landing page and conversion-path optimization • Design and execute A/B tests across ads, audiences, creative assets, landing pages, and campaign strategies • Track and analyze campaign performance, generate reports, and provide stakeholder recommendations • Monitor industry trends, platform updates, algorithm changes, and paid-media best practices • Monitor and manage budgets across Programmatic, Meta, and Google Ads • Collaborate with marketing, design, development, and data analytics teams

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field • 3–8 years of experience in cross-channel performance strategy and optimization • Proven experience managing and optimizing Google Ads, Meta Ads, and Programmatic DSP campaigns • Hands-on Google Tag Manager implementation experience, including containers, tags, triggers, variables, and dataLayer configuration • Proficiency with Google Analytics 4, including property setup, event tracking, conversion configuration, audience definition, and cross-channel attribution analysis • Strong analytical skills and ability to make data-driven decisions across multiple channels • Proficiency with Google Ads, Meta Ads Manager, programmatic DSPs, Google Analytics, Google Tag Manager, and bid management software • Strong understanding of platform algorithms, audience targeting, bid strategies, and attribution models • Experience with A/B testing and conversion rate optimization methodologies • Strong written and verbal communication skills and ability to present complex data to non-technical stakeholders • Ability to work independently and manage multiple projects in a fast-paced environment • Detail-oriented and highly organized, with focus on meeting deadlines • Willingness to work night shift hours from 6:30 PM to 3:30 AM • Knowledge of SEO principles aligned with paid strategies is a plus