EdTech B2B Marketing Lead – K-12 Growth Strategy

November 12

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Logo of Knowt

Knowt

Education • Artificial Intelligence • SaaS

Knowt is an AI-powered study platform and mobile/web app that helps students and teachers create and access study materials automatically. It converts lecture audio/video, PDFs, slides, and notes into structured study guides, flashcards, quizzes, and practice tests using AI features like an AI lecture notetaker, PDF/video/PPT summarizers, and automated flashcard generation. Positioned as a free Quizlet alternative, Knowt offers study modes (spaced repetition, practice tests, games), exam hubs (AP, IB, GCSE), and classroom/teacher features to support learning at scale.

📋 Description

• Design and execute the marketing strategy to drive teacher signups and product adoption across schools and districts. • Come up with scrappy, original ideas to get Knowt in front of teachers by meeting them where they are, whether that’s online in teacher Facebook groups, webinars, at local events, etc., • Manage and grow the community of Knowt Teachers on teachers.knowt.com • Manage and scale the Knowt Knights Teacher Ambassador Program, empowering teachers to become local champions. • Build and manage Knowt’s teacher social media presence (LinkedIn, Instagram, Facebook Groups, and X). • Collaborate with the Sales team to build brand trust with districts and drive inbound interest.

🎯 Requirements

• 1–2 years of experience in marketing, with at least 2+ years in education, EdTech, or community marketing. • Proven success leading campaigns targeting teachers or educators at scale. • Experience building brand affinity, grassroots engagement, or ambassador-style programs • Strong understanding of what resonates with educators, how they communicate, share resources, and discover new tools. • Familiarity with community platforms like Facebook Groups and/or Circle

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