Manager, Head of Regional Growth – APAC

October 24

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute. • Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite. • Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences. • Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action. • Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile marketers that can work with others and do it themselves when necessary. • Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness. • Additional duties and responsibilities as assigned

🎯 Requirements

• 7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns. • A proven track record in growing new users in a highly competitive environment. • Regional expertise (language, culture, etc) for this geography. Additional country expertise is a bonus. • Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region. • Experience with marketing in a regulated business, preferably in financial services. • Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A/B testing. Proven use of analytical tools and MarTech. • We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them • Native or professional proficiency in Mandarin Chinese.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities