Performance Marketing Manager – Emerging Media, Channel Innovation

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels • Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels • Evaluate high-potential channels (e.g., web3 DSPs, endemic web3 publishers, emerging social platforms) • Partner closely with our in-house creative team to develop and test new formats for emerging channels • Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization • Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis • Align with brand, lifecycle, and product marketing to connect learnings across the funnel • Present insights, trends, and recommendations to stakeholders in a clear, structured way

🎯 Requirements

• 5+ years of hands-on performance marketing experience • Experience in consumer tech products with a focus on transactional goals • Proven track record running structured tests, pilots, or growth experiments • Experience with nontraditional or emerging platforms is a strong plus • Comfortable with analytics tools, attribution models, and performance metrics • Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch • Crypto native and/or crypto/web3 experience required.

🏖️ Benefits

• Bonus program • Equity program • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • 401(k) plan