Mid-level/Senior Marketing Analyst

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🕒 February 27

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Lab065 Digital Solutions

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

🤝 B2B

🏢 Enterprise

B2B • Enterprise

Lab065 Digital Solutions is a Brazilian digital consultancy that implements and integrates CRM (Salesforce) and ERP (TOTVS Protheus, RM, Fluig) systems, builds custom web and mobile applications integrated with corporate systems, and provides marketing technology, branding and marketing automation services to accelerate client growth. The company offers end-to-end services including implementation, integration, custom development, process automation, support and training, organized into Business, Dev and Growth studios to serve B2B and enterprise customers seeking digital transformation.

📋 Description

• Develop and execute marketing strategies for the B2B segment, focusing on lead generation and qualification. • Plan and implement inbound marketing campaigns using blogs, email, and social media to attract and nurture leads. • Create and optimize paid media campaigns (Google Ads, LinkedIn Ads, etc.), prioritizing ROI and measurable results. • Produce high-value assets and relevant materials such as whitepapers, e-books, case studies, and sales presentations. • Develop content and initiatives to strengthen customer relationships (relationship marketing). • Conduct market analysis and audience segmentation to understand the sector's specific needs. • Coordinate Account-Based Marketing (ABM) strategies for high-value prospects. • Implement and monitor metrics to measure campaigns and recommend continuous optimizations. • Manage marketing automation and CRM tools to integrate marketing and sales strategies. • Organize and promote events, webinars, and corporate trade shows to reinforce branding and drive new business.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • Proven experience in B2B marketing with a track record of success in lead generation and conversion strategies. • Advanced knowledge of inbound marketing, content marketing, and marketing automation. • Familiarity with tools such as HubSpot, RD Station, Salesforce, or Pipedrive. • Experience with paid media campaigns targeting corporate audiences (Google Ads, LinkedIn Ads). • Strong data analysis skills to interpret KPIs such as CAC, ROI, and conversion rate. • Excellent verbal and written communication skills, with the ability to produce strategic content. • Proactive and well-organized, able to manage multiple campaigns and deadlines.

🏖️ Benefits

• Remote work