Senior Paid Search Specialist – Agency

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Lamark Media

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Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms. We specialize in developing digital strategies that facilitate innovation for brand awareness, consumer engagement and accelerated customer acquisition across multiple channels.

51 - 200 employees

📋 Description

• Own end-to-end execution and optimization of Paid Search campaigns across Google Ads, Microsoft Ads, and relevant platforms • Analyze performance data to diagnose issues, uncover opportunities, and translate findings into actionable recommendations • Develop testing roadmaps, including audience, bidding, creative, and structural experiments, to drive continuous improvement • Articulate how tactical actions connect to broader business and marketing goals, both internally and in client conversations • Produce high-quality reports, insights, and performance narratives that clearly explain impact and next steps • Serve as a thought partner to Paid Search Managers and Associate Directors in strategic planning conversations • Identify workflow gaps, process improvements, or automation opportunities and contribute to solution development • Provide informal mentorship to junior specialists, offering guidance on troubleshooting, analysis, and execution • Collaborate with creative, analytics, and client services teams to ensure integrated, aligned campaign execution

🎯 Requirements

• 2-4 years hands-on Paid Search experience managing complex, multi-platform campaigns • Advanced understanding of Google Ads & Microsoft Ads including campaign structure, bidding strategies, feed-based programs, audience layering, performance diagnostics, and automation tools • Strong analytical skills with the ability to interpret large datasets and translate them into clear business implications • Experience developing and executing structured testing programs (ad copy, audiences, bidding, landing pages, etc.) • Confident communicator with the ability to explain technical topics and performance insights to non-technical audiences • Demonstrated ability to identify business problems, connect performance to client marketing goals, and propose recommended actions • Experience working collaboratively with cross-functional teams, including creative, analytics, and client service partners • Familiarity with analytics platforms (e.g., Google Analytics, Looker Studio) and data visualization best practices • Strong written communication with the ability to craft sharp insights, POVs, and rationale behind tactical decisions

🏖️ Benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships • Diverse and forward-thinking environment • Great career growth opportunity—you’ll have direct access to agency leadership • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered • 401(k) with employer matching • Company events and industry conferences