E-commerce Analyst

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• Manage the e-commerce communication calendar, ensuring the planning, execution and monitoring of campaigns. • Serve as the main interface between E-commerce, Marketing, CRM, Content, Design and other partner teams to ensure actions are executed on schedule. • Prepare and follow up on campaign briefs, aligning business objectives, target audience, strategy and deliverables. • Ensure content is published and updated on the website, guaranteeing quality, consistency and adherence to the commercial calendar. • Monitor and analyze campaign results, tracking metrics such as traffic, engagement, conversion rate, revenue, average session duration and other digital performance KPIs. • Produce daily brand performance reports, consolidating metrics and generating insights for continuous optimization. • Identify opportunities to improve communication and the customer journey, proposing data-driven actions. • Act with a strong sense of ownership, ensuring excellence in execution and alignment across all involved teams.

🎯 Requirements

• Previous experience in e-commerce and/or fashion e-commerce • Analytical profile with experience monitoring and interpreting digital performance metrics. • Excellent communication and the ability to build relationships with different departments. • Organization, ability to prioritize and manage multiple demands. • Knowledge of the VTEX platform. • Experience with web analytics tools, such as GA4. • Familiarity with CRM, A/B testing and conversion rate optimization (CRO). • **Profile we're looking for** • Sense of ownership and proactivity. • Organized and detail-oriented. • Good communication skills and ability to build relationships with different stakeholders. • Creative, collaborative and results-oriented. • Ability to make data-driven decisions and propose continuous improvements.

🏖️ Benefits

• 🦷 Dental plan (after probation) • 👩‍⚕️ Health plan (after probation) • 🚌 Complimentary transportation • 🍽 On-site cafeteria • 💰 Performance bonus (PPR) • 👗 Employee discount on brands • 👶🏻 Childcare assistance • 📚 Tuition assistance / scholarship program • 🙋🏻 Employee referral program • **Perks:** • ☕️ On-site coffee shop • 🏬 Exclusive in-house stores for employees • 💳 Good Card Plus • 🏦 On-site banking services • 🤝 Partnerships with educational institutions, gyms and food service providers