Head of Marketing

🔥 1 hour ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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• No salary listed.

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Langate Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2001

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

Consulting • Healthcare • Manufacturing

Langate Software is a leading provider of software development services, focusing on helping businesses of all sizes achieve digital transformation. With over 20 years of experience, Langate specializes in creating innovative and secure solutions for enterprises, particularly in the healthcare industry. Their offerings include custom software development, legacy system migration, cloud migration, and data analytics. Langate is renowned for building strong dedicated teams and delivering quality IT solutions that enhance security, scalability, and automation. The company also provides services in AI and AR/VR integrations, making it a versatile partner for enterprise-level software needs.

📋 Description

• Define and drive the overall marketing strategy for Langate and its portfolio of brands and products • Develop separate marketing approaches based on each brand’s audience, maturity, business model, and growth objectives • Lead, coordinate, and develop the marketing, PR, SMM, SEO, content, and lead generation functions • Support preparation of marketing materials, presentations, proposals, and tender-related documentation • Establish responsibilities, KPIs, reporting standards, and performance expectations across the marketing team • Ensure effective delegation while maintaining understanding of each marketing direction to evaluate quality and results • Build a consistent data-driven decision-making process across marketing activities • Monitor inbound lead generation and ensure stable lead flow across existing business directions • Identify opportunities to increase qualified inbound demand, brand awareness, engagement, and conversion • Analyse marketing and sales funnels, identify bottlenecks, and propose measurable improvements • Develop positioning, messaging, value propositions, and go-to-market approaches for new products and platforms • Support Langate’s transition towards productization while developing and repositioning the outsourcing direction • Introduce and expand AI and automation across marketing workflows • Research AI-related marketing practices, tools, platforms, and changes in customer acquisition behaviour • Oversee website development and optimisation from a marketing perspective • Collaborate with sales and lead generation teams to align messaging, campaigns, target audiences, and qualification criteria • Present strategies, results, risks, and recommendations to the CEO and company leadership • Balance strategic leadership with direct involvement in daily marketing operations

🎯 Requirements

• Experience in a marketing leadership role, managing a team and driving the overall marketing strategy • Strong experience managing multidisciplinary marketing teams, including marketing, PR, SMM, SEO, PCC and lead generation specialists • Ability to create, implement, and adjust marketing strategies for several brands, products, or business directions simultaneously • Strong data-driven approach to marketing, including experience collecting, analysing, and interpreting marketing and sales data • Experience defining marketing KPIs, building reporting processes, evaluating funnel performance, and making decisions based on measurable results • Experience with marketing analytics, attribution, conversion tracking, experimentation, and performance evaluation tools • Strong understanding of inbound marketing, demand generation, lead generation, and customer acquisition • Hands-on knowledge of modern SEO practices, website optimisation, content strategy, and basic website configuration • Experience working with both product-based and outsourcing or service-based business models • Practical experience using AI and LLM-based tools in marketing processes • Understanding of how AI is changing search, content creation, customer acquisition, brand visibility, marketing operations, and buyer behaviour • Proven ability to initiate and run marketing experiments, validate hypotheses, and turn successful ideas into scalable processes • Ability to translate new business or product ideas into clear positioning, messaging, promotional materials, and go-to-market activities • Willingness to remain involved in operational work, including campaign execution, website updates, marketing materials, tender-related activities, and other hands-on tasks • Strong ownership, independence, and ability to work effectively in a rapidly changing environment • English: Upper-Intermediate to Advanced

🏖️ Benefits

• Paid time off, including vacation days and sick leave • Remote work options • Training programs and courses • Opportunities to enhance English language skills • Team-building events and group activities • Work with cutting-edge technologies on real projects • Opportunities to implement new technologies • Supportive and engaging work environment

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