Senior Growth Product Marketing Manager

🕒 May 20

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LastPass

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🔒 Cybersecurity

☁️ SaaS

🤝 B2B

Cybersecurity • SaaS • B2B

LastPass is a leading password management and cybersecurity company that offers solutions for both individuals and businesses. With a strong focus on security and privacy, LastPass provides a secure vault for storing and managing passwords, ensuring that sensitive information remains protected. It offers multi-device access and a variety of features such as password sharing, dark web monitoring, and multifactor authentication to enhance user security. LastPass serves various user groups with its Personal, Families, Teams, and Business plans, catering to both personal and enterprise-level security needs. Additionally, its zero-knowledge encryption model ensures that only users have access to their password details. LastPass's commitment to providing a safe and user-friendly password management experience makes it a preferred choice for millions worldwide.

📋 Description

• Lead experimentation and conversion strategies for Teams and Business trial users • Own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities • Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns • Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience • Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions • Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience • Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

🎯 Requirements

• Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment • Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies • Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI • Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data • Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams • Strong problem-solving skills and a self-starter mindset • Fluency with AI tools to support growth marketing, experimentation, and data analysis

🏖️ Benefits

• Competitive compensation • Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days • Parental leave • Comprehensive health coverage, including dependents • Home office setup support • LastPass Families free account for up to 5 members • Continuous learning and development opportunities, including an annual learning stipend to invest in your growth • Peer-to-peer recognition through Motivosity • Employee Assistance Program for well-being support • Remote work stipend to support your home office needs • Short-Term or Remote-Centric Work Arrangements for added flexibility