Senior Product Marketing Manager, Packaging, Pricing, Enterprise Commercialization

🕒 May 15

🇺🇸 United States – Remote

💵 $112k - $154k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Define and own the upmarket segment. • Build the upmarket narrative. • Partner deeply with GTM and deliver tools that drive deals. • Architect pricing and packaging across every segment. • Influence product strategy for upmarket buyers.

🎯 Requirements

• 5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS. • A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging. • Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling. • Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points. • Experience marketing platform APIs and integrations to enterprise audiences. • Direct experience leading pricing and packaging in a SaaS context. • Demonstrated ability to influence product direction through structured market insight. • Confident, precise communication skills and the ability to tell a clear story. • You thrive in situations where there’s no playbook.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote with a monthly work from home stipend. • Family planning resources and specialized support programs. • Equity opportunities.