Sales Manager

🕒 May 23

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Lawo

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1970

📱 Media

🔧 Hardware

☁️ SaaS

Media • Hardware • SaaS

Lawo is a global leader in broadcast and media production technology that designs and sells professional audio, video and control systems for live production, OB/mobile trucks, studios, radio and IP-based broadcast infrastructures. The company provides high-end hardware (audio consoles like the mc² series, I/O, routing and conversion platforms such as . edge and Power Core) and a modular software ecosystem (HOME Apps platform, virtual DSPs, virtual mixers and workflow apps) that enable IP migration, remote/at-home production and software-defined broadcast facilities. Lawo also offers support services, training (Lawo Academy), rentals and system integration to broadcasters, venues and production companies.

📋 Description

• Develop and execute regional sales strategies that expand LAWO’s market presence and deliver measurable revenue growth. • Manage and grow key accounts through structured plans that deepen relationships and maximize value. • Strengthen channel partnerships through joint go-to-market initiatives, training, pipeline development, and strategic support to accelerate mutual success. • Identify and capture opportunities in emerging verticals and high-growth markets by leveraging industry trends and competitive insights to inform strategy. • Collaborate with internal teams to deliver integrated solutions and ensure customer success. • Deliver compelling product presentations and demonstrations that showcase Lawo’s IP-based solutions. • Represent LAWO at trade shows, conferences, and customer events as a trusted technology partner. • Provide accurate forecasts, pipeline updates, and actionable insights to senior management. • Monitor industry trends and competitive activity to inform strategy and uncover growth opportunities. • Travel as required to meet objectives.

🎯 Requirements

• Minimum 5 years of sales experience in broadcast media or related technology sectors with a proven record of exceeding targets. • Proven ability to manage and grow key accounts while securing new customers to expand market presence. • Experience working with major station groups, networks, and channel partners is highly desirable. • Strong understanding of IP-based workflows, network, control, audio, and video technology. • Skilled in CRM, forecasting, and data-driven pipeline management. • Excellent communication, negotiation, and presentation skills with experience in engaging C-level and engineering stakeholders. • Self-motivated, goal-oriented, and able to work independently. • Ability to travel nationally and internationally.

🏖️ Benefits

• Competitive Salary and attractive annual bonus • 4 Weeks Vacation, plus 12 Holidays • Employer-sponsored Health Reimbursement Account • Short & Long Term Disability Insurance • 401K with Company Match • Personal growth within an international environment