Senior Digital Marketing Measurement Analyst

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🔥 1 hour ago

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LEADtech

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2017

🛍️ eCommerce

🛒 Retail

🔧 Hardware

eCommerce • Retail • Hardware

LEADtech is an online Romanian retailer and e‑commerce store that offers a broad catalogue of consumer electronics, IT and computer components, mobile phones, home electronics, gaming gear, appliances, tools, garden equipment, baby products and smart home/security devices. The site content (Romanian language, references to "lei" and sections like "Contul Meu") indicates a web storefront selling products from stock with delivery, account/returns support, and extensive category-based merchandising for consumers and small businesses.

📋 Description

• Lead advanced analysis of web marketing campaigns across regions, channels, and traffic sources, delivering clear insights on performance metrics such as CTR, CPC, CPA, CVR, ROAS, and LTV • Develop and maintain a scalable web measurement framework, ensuring accurate tracking and attribution • Configure and validate conversion tracking for advertising platforms (Google Ads, Meta, TikTok, etc.) • Analyze multi-channel user journeys and apply attribution models (First Click, Last Click, Time Decay, Data-Driven) • Identify growth opportunities by uncovering non-obvious correlations between marketing metrics, behavioral data, and regional performance • Collaborate closely with Marketing to influence media budget allocation and campaign strategy • Design and execute A/B tests to improve conversion rates and marketing efficiency • Ensure data accuracy, consistency, and integrity across all marketing tools and reporting systems • Evaluating web performance by campaigns, regions, countries, devices, and traffic sources • Setting up and maintaining tracking plans, events, goals, and funnels • Managing tags, triggers, and variables in GTM (client-side and server-side when required) • Supporting technical integrations between websites and advertising platforms (pixels, server-side events, conversion APIs) • Conducting behavioral analysis (user flows, drop-off points, micro-conversions) • Analyzing the impact of creatives, landing pages, and traffic quality on conversion performance • Supporting Marketing in campaign planning with data-driven recommendations • Automating reporting processes and improving MarTech stack efficiency

🎯 Requirements

• Strong experience in Mobile Analytics / Web Analytics / Marketing Analytics / MarTech roles • Strong hands-on experience with Facebook Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM) • Experience in MMPs like Appsfyer, Adjust, Singular • Experience configuring tracking for advertising platforms (Google Ads, Meta, TikTok) • Solid understanding of web attribution models and cross-channel measurement • Advanced SQL skills for querying and transforming marketing datasets (BigQuery, PostgreSQL, etc.) • Experience with BI tools such as Looker Studio, Tableau, or Power BI • Strong analytical thinking with the ability to generate actionable insights from complex datasets • Understanding of marketing KPIs: ROI, ROAS, CPA, CAC, LTV, CVR • Ability to manage multiple projects, prioritize effectively, and meet deadlines • Strong communication skills — capable of presenting complex findings clearly to both technical and non-technical stakeholders • Preferred Qualifications • Experience with attribution tools (AppsFlyer, Adjust) or CDP/CRM integrations • Experience with A/B testing platforms • Python or R for data automation and forecasting • Google Analytics or Google Ads certifications

🏖️ Benefits

• Opportunity to manage high-impact budgets in a 100% performance-driven environment • Work with a modern tech stack and advanced attribution models • A culture that values technical expertise and proactive experimentation • Operate at a level of spend and complexity few teams reach • Be part of a modern Performance Marketing organization with a cross-channel mindset • High ownership, strong collaboration with Product, Data and Creative teams • Growth and career development • Flexible career path with personalized internal training and an annual budget for external learning opportunities • Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office • Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! • Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services) • 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! • Complete office in Barcelona with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views • Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary