CRM Innovation Manager

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🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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The Leaflet

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔌 API

API

The Leaflet is an open-source JavaScript library for building mobile-friendly interactive maps. It is lightweight (around 42 KB), designed for simplicity, performance and usability, and provides core mapping features such as tile layers, markers, vector layers, popups, and interaction handlers. Leaflet is highly extensible via a large plugin ecosystem, well-documented, and maintained by a broad community of contributors and organizations.

📋 Description

• Own the CRM innovation roadmap, identifying opportunities to improve customer engagement, personalization, retention, and operational efficiency • Research, evaluate, and pilot new CRM, AI, automation, and customer engagement technologies that can drive measurable business impact • Build and validate proof-of-concepts before committing engineering resources to full-scale development • Partner with CRM, Data Science, Product, Engineering, and Analytics teams to operationalize predictive models, personalization capabilities, and advanced segmentation strategies • Lead experimentation efforts to test new CRM strategies, customer experiences, and technology solutions • Help evolve the CRM technology ecosystem, including platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, and other supporting technologies • Identify opportunities to automate workflows, improve campaign execution, and increase the effectiveness of CRM programs • Translate innovative concepts into clear business cases, implementation plans, and measurable success criteria • Stay ahead of industry trends in CRM, MarTech, AI, and personalization, bringing new ideas and capabilities to the organization

🎯 Requirements

• 5+ years of experience in CRM, Marketing Technology, Growth, Analytics, Product, or related innovation-focused roles • Strong understanding of CRM strategy, customer lifecycle marketing, personalization, segmentation, and experimentation • Hands-on experience with platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, or similar technologies • Strong SQL skills and the ability to independently analyze data and evaluate business opportunities • Experience working with A/B testing, experimentation frameworks, and data-driven decision making • Familiarity with AI, predictive modeling, personalization, and other advanced customer engagement capabilities • Understanding of APIs, customer data platforms, event tracking, and modern marketing technology ecosystems • Strong communication skills with the ability to translate technical concepts into business value • Curious, proactive, and comfortable operating in ambiguous environments where innovation and experimentation are encouraged • Experience in gaming, sports betting, eCommerce, subscription businesses, or other high-volume consumer industries is a plus • Experience with Python, automation tools, or data science workflows is a plus

🏖️ Benefits

• Competitive pay and benefits • Flexible vacation allowance • A hybrid / remote working environment • Startup culture backed by a secure, global brand