Senior Manager – Casino CRM Analytics

Job not on LinkedIn

🕒 March 20

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

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The Leaflet

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔌 API

API

The Leaflet is an open-source JavaScript library for building mobile-friendly interactive maps. It is lightweight (around 42 KB), designed for simplicity, performance and usability, and provides core mapping features such as tile layers, markers, vector layers, popups, and interaction handlers. Leaflet is highly extensible via a large plugin ecosystem, well-documented, and maintained by a broad community of contributors and organizations.

📋 Description

• Build & Lead a High-Performance Analytics Team • Develop and mentor a team of CRM analysts with a high bar for intellectual rigor and business impact • Work with Senior Director to establish best practices in analytical thinking, experimentation design, and stakeholder communication • Create scalable processes that enable both speed and quality • Apply and evolve best-in-class frameworks for campaign performance, retention lift, incremental revenue, and long-term player value • Implement robust test-and-learn strategies, including permanent holdouts and advanced test/control methodologies • Provide actionable insights that influence audience targeting, bonus strategy, lifecycle marketing, creative optimization, and promotional investments • Partner with CRM leadership to prioritize initiatives that maximize sustainable player value • Identify and implement practical analytical tools and AI-driven approaches to improve the performance of the Casino CRM function • Champion experimentation and evidence-based decision-making within the Casino CRM organization • Translate complex findings into clear, executive-ready narratives that drive action

🎯 Requirements

• 6+ years of experience in analytics, with 2+ years leading teams • Experience in online gaming • Experience applying AI/ML or automation thoughtfully to business problems • Advanced SQL proficiency and experience working with modern data stacks • Background in engineering, math, computer science, economics, or related quantitative field • Experience in CRM, lifecycle marketing, or retention analytics

🏖️ Benefits

• Competitive pay and benefits • Flexible vacation allowance • Flexible work from home or office hours • Startup culture backed by a secure, global brand • Opportunity help shape the future strategy of the Sportsbook and Online Casino