Director, Product Marketing – Growth Enablement

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November 21

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League

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Healthcare Insurance • SaaS • Artificial Intelligence

League is a leading healthcare technology company that provides a platform designed to transform the healthcare consumer experience. Its platform offers digital infrastructure for data-driven, personalized consumer interactions, enhancing engagement and satisfaction for health plans, payers, and providers. League's solutions focus on creating innovative member experiences, acting as a digital destination for consumer health, and providing omni-channel patient experiences. With a focus on data security and compliance, the platform supports personalized care and modernizes healthcare interactions using data and AI. Additionally, League collaborates with partners to enrich the healthcare ecosystem and facilitates technology teams in developing their own solutions through its developer program.

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Architect the Enablement Strategy & Roadmap: In close partnership with GTM leadership, define the vision, strategy, and priorities for the Growth Enablement function. Build and own the comprehensive enablement strategy and calendar to align with revenue goals. • Curate a World-Class Content Library: Partner with Upstream/Downstream PMMs who own creation of assets to curate a dynamic library of high impact sales resources. The library will include pitch decks, battlecards, demo scripts, case studies, and ROI tools, ensuring they are always fresh, accessible, and effective. • Deliver High-Impact Training & Programs: Lead the design and delivery of engaging training programs, from new hire onboarding to continuous learning. Own the agenda and execution for major GTM events like the quarterly Growth Summits and the annual Sales Kick-Off (SKO). • Pioneer AI-Powered Enablement: Lead the charge in leveraging AI to create and deliver cutting-edge enablement programs. This includes exploring and implementing solutions for personalized, just-in-time learning, role-playing simulations, and intelligent content recommendations. • Measure and Optimize for Impact: Define and track the KPIs that matter. Go beyond content usage to measure direct impact on business outcomes like win rates, sales cycle length, and deal size. • Leverage Healthcare Product Marketing Expertise: Bring your expertise in healthcare to the product marketing lifecycle and collaborate with your direct team and cross-functional teams to accelerate League’s growth.

🎯 Requirements

• 8+ years of experience in a saas growth setting with a focus on sales enablement or experience in product marketing with a passion for sales enablement. • Demonstrated experience in building and executing an enablement strategy from the ground up in a fast-paced B2B SaaS environment. • Must have experience in the healthcare technology or digital health industry. Credibility with sales teams who sell into payers, providers, or large employers is essential. • A passion for and experience with leveraging technology, particularly AI, to scale and modernize enablement programs. • Exceptional ability to translate complex product capabilities into simple, compelling, and value-driven training. • A bias for action and a strong sense of ownership. • Strong analytical skills with a data-driven approach to measuring impact and ROI. • Excellent communication, presentation, and collaboration skills, with the ability to influence stakeholders at all levels.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities • Bonuses • Stock options