VP of Marketing – Growth & Demand Generation

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LearnWorlds

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📚 Education

☁️ SaaS

🛍️ eCommerce

💰 $32M Series A on 2021-07

Education • SaaS • eCommerce

LearnWorlds is a comprehensive platform designed to support the creation and growth of online schools. It offers a wide range of features, including interactive video learning, assessments, certificates, website builders, and mobile app creation tools. The platform is tailored for a variety of industries such as fitness, finance, health, and education, providing specialized tools for creators, coaches, and enterprise LMS needs. LearnWorlds also integrates with numerous marketing tools to enhance user engagement and offers a white-label solution to maintain brand identity. Additionally, it provides robust analytics and a 360° support system to ensure user success. It is ideal for entrepreneurs looking to develop a scalable and profitable e-learning business.

📋 Description

• Own the evolution of LearnWorlds' marketing organization—from strategy and planning to execution, measurement, team leadership, and growth performance. • Redefine how Marketing operates for the company's next stage of growth, evolving an already strong organization into a more focused, commercially driven, and measurable growth engine. • Lead teams responsible for demand generation, growth marketing, content, campaigns, events, paid and organic acquisition, lifecycle marketing, marketing operations, and AI-enabled marketing workflows. • Work closely with the VP of Sales, VP of Product Marketing, VP of Customer Experience, Product leadership, and the CEO to align the company around stronger Product-Led Growth, higher-quality pipeline, improved enterprise demand generation, and repeatable revenue creation. • Establish the planning cadence, ownership structure, KPI framework, budget discipline, decision-making processes, and review rhythm that help Marketing execute with greater focus, accountability, and business impact. • Improve self-serve acquisition, trial activation, enterprise demand generation, qualified pipeline, lifecycle performance, and conversion while balancing efficiency with long-term revenue growth. • Partner closely with the VP of Sales to define shared funnel stages, pipeline SLAs, routing, account priorities, attribution, forecasting, and pipeline goals. • Execute Account-Based Marketing (ABM) programs in partnership with Sales and Product Marketing. • Bring Product Marketing strategy to market through integrated campaigns, paid and organic acquisition, content, lifecycle marketing, customer education, webinars, events, partnerships, and brand. • Build the discipline required to understand what is working—and why. Establish reporting, attribution, dashboards, experimentation frameworks, funnel visibility, and measurement that help leadership make better commercial decisions. Embed AI into marketing workflows where it improves research, reporting, campaign execution, personalization, experimentation, and operational efficiency.

🎯 Requirements

• Experience leading Marketing in a B2B SaaS company with a meaningful mix of Product-Led Growth and sales-assisted growth. • A track record of building demand engines that generate qualified pipeline and revenue—not simply leads. • Deep experience across demand generation, growth marketing, ABM, paid and organic acquisition, lifecycle marketing, campaigns, and marketing operations. • Strong commercial and analytical judgment. You understand funnels, attribution, experimentation, conversion, CAC, pipeline quality, and revenue metrics. • Experience partnering closely with Sales on pipeline creation, account prioritization, and funnel optimization. • Experience partnering with Product Marketing while respecting clear ownership boundaries. • You simplify complexity. You create clarity, focus, accountability, and operational discipline that help teams execute at a higher level. • You're commercially creative. You care about customer understanding and great marketing, but ultimately measure success through business outcomes. • You're hands-on with AI and have used it to improve marketing workflows—not simply generate more content. • You're comfortable leading senior ICs and managers, making difficult trade-offs, and focusing teams on what matters most. • Nice to Have • Experience in EdTech, e-learning, customer education, creator platforms, LMS, or training businesses. • Experience in B2B SaaS companies combining Product-Led Growth with enterprise sales. • Experience building scalable Account-Based Marketing programs. • Experience introducing AI workflows into marketing organizations. • Experience helping companies evolve from broad inbound acquisition toward a more ICP-led, revenue-focused go-to-market model.

🏖️ Benefits

• Private life and health insurance plan • Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year • Your personal annual training budget • An annual home office allowance to set up your personal space • Company laptop • 23 days of paid time off • 3 early summer Fridays in July and August • Access to AI tools at work • A free LearnWorlds School to build and sell your own courses • Work in one of the globally top 5 e-learning courses platform • An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning • An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential • Company retreats & other onsite team activities (see the video of our latest retreat).