LemFi
201 - 500 employees
Founded 2020
💰 $53M Series B - LemFi on 2025-01
We’re building the go-to financial app for the Global South - enabling our customers to spend, save, send, and grow their wealth, all in one place.
Digital Marketing Manager
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🔥 0 minutes ago
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LemFi
201 - 500 employees
Founded 2020
💰 $53M Series B - LemFi on 2025-01
We’re building the go-to financial app for the Global South - enabling our customers to spend, save, send, and grow their wealth, all in one place.
📋 Description
• Scale Influencer Networks: Onboard, manage, and grow an influencer roster to execute high-impact campaigns targeting the Southeast Asian diaspora globally. • Forge Strategic Partnerships: Develop B2B online growth partnerships and lead PR efforts with media channels and publications to amplify LemFi's global reach. • Build Engaged Communities: Cultivate active online communities that strengthen our brand presence and drive organic conversions from sign-ups to transacting users. • Collaborate on Content: Partner with designers and cross-functional teams to translate audience insights and market research into compelling, high-converting ad creatives. Work closely with the Paid Ads team to ensure a pipeline of conversion-driven content. • Own the Metrics: Take direct accountability for key financial and growth indicators, including new user sign-ups, conversion rates, CAC (cost of acquisition), and recurring revenue for the Philippines corridor. • Manage CRM Functions: Track churn, manage the transactor lifecycle, and collaborate with Finance, Legal, and Compliance teams to ensure compliant, effective campaigns. • Cultural Ambassador: Act as the diaspora and cultural expert for the Philippines market during regional events and cross-functional planning.
🎯 Requirements
• Relevant experience in influencer management or digital growth roles. • Hands-on expertise managing, optimising, and reporting on influencer or KOL campaigns across Google, Facebook, TikTok, and YouTube. • Strong background in influencer marketing and community building, with B2B partnerships experience being a strong plus. • Deep understanding of ad content creation, A/B testing, and campaign optimisation. • Excellent communication skills with the ability to interpret data and drive conversion rate optimisation from sign-up to transacting user. • Experience with CRM platforms and churn tracking is an advantage. • Fintech, remittance, or financial services background preferred.
🏖️ Benefits
• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options
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