Lexidy
51 - 200 employees
We are a LegalTech Boutique that’s wired differently to simplify our customers’ lives. We are sharp, digitally focused and dynamic.
Chief Marketing Officer
Job not on LinkedIn
🔥 0 minutes ago
🗣️🇪🇸 Spanish Required
📊 Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
Lexidy
51 - 200 employees
We are a LegalTech Boutique that’s wired differently to simplify our customers’ lives. We are sharp, digitally focused and dynamic.
📋 Description
• Transform Lexidy’s acquisition model from sales-led to AI-native, marketing-led/direct, increasing the share of customers who purchase through self-serve digital journeys while supporting higher-touch legal services. • Own the full marketing P&L and strategy across all markets and business lines (Immigration, Real Estate, B2B, Relocation Services), ensuring every initiative is tied to measurable revenue, gross margin, and EBITDA impact. • Build and scale an AI-native marketing function, embedding AI across content creation, SEO/GEO, AI search visibility and citations, paid media, CRM, lifecycle marketing, analytics, and internal workflows to increase output without proportionally increasing headcount. • Own end-to-end demand generation, including paid acquisition (Google, Meta, LinkedIn, YouTube), organic growth (SEO, GEO, AI search visibility, content), and lifecycle marketing (HubSpot, retention, cross-sell, upsell, and repeat business). • Lead acquisition strategy and RevOps optimisation, including pricing and packaging input, lead scoring and routing, funnel conversion, MQL quality, attribution, incrementality measurement, marketing mix optimisation, expansion into new countries and verticals, and the metrics linking marketing investment to revenue and profitability. • Develop pricing, retention, and customer lifetime value strategies in partnership with Product and Operations to maximize sustainable growth. • Define and continuously validate buyer personas and customer journeys across markets, products, and customer segments, using customer insights and experimentation rather than annual planning exercises. • Build and strengthen Lexidy’s premium, AI-native brand positioning, creating trust in consumer markets while establishing credibility in B2B and recurring legal services. • Manage the marketing organisation, including budgets, hiring, performance, agencies, freelancers, and technology vendors, building a high-performing, AI-native marketing team. • Develop strategic partnership and affiliate channels that complement Lexidy’s primary direct acquisition engine and support expansion into new audiences and markets.
🎯 Requirements
• Min 5 years leading growth/performance marketing, ideally in legal, professional services, or another low-ticket, regulated, or relocation-adjacent B2C category. • Proven ownership across paid, organic and CRM/lifecycle — not a single-channel specialist. • Genuinely hands-on with AI tools for marketing: content generation, SEO/GEO, personalization, workflow automation. • Comfort with pricing, packaging and RevOps fundamentals, not just campaign execution. • Data fluency: GA4, GTM, HubSpot, Looker Studio — reads the numbers directly, doesn’t wait for a report. • Multi-market experience; fluent English and Spanish, French/Italian/Portuguese a strong plus.
🏖️ Benefits
• Free coffee, drinks and healthy snacks. • Cobee for flexible Salary. • Wellhub: go to the best gyms and classes! • A Career Development Plan: takes place every six months and is focused solely on you. • A network of coaches and mentors to boost your leadership skills and personal development. • Access to learning and development platforms. • Flexible working with remote options. • Corporate Erasmus opportunities within our offices around Europe. • Growth opportunities, both locally and globally. • Uncapped commission structure based on performance.
Apply Now
