Marketing Director

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August 16

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LGI Healthcare Solutions

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For over 40 years, LGI Healthcare Solutions has distinguished itself through a rich and diversified solutions portfolio. We help improve the performance of healthcare facilities and the experience of their staff and patients. We serve thousands of facilities across Canada, the United States, Australia, the United Kingdom, and France.

201 - 500 employees

📋 Description

• Marketing Strategy & Execution: Develop and implement a comprehensive B2B marketing strategy to increase brand visibility, generate leads, and drive revenue growth • Brand Management: Maintain and enhance the company's brand presence in the B2B market, ensuring consistent messaging across all platforms • Lead Generation & Nurturing: Develop and manage inbound and outbound lead generation strategies, including email marketing, content marketing, SEO, SEM, and paid media campaigns • Team Leadership: Lead, mentor, and grow a high-performing marketing team, including digital marketers, content creators, graphic designers, and analysts • Product Marketing: Collaborate with the product development team to ensure the marketing of new and existing products aligns with customer needs and market demand • Digital & Content Marketing: Oversee the company’s digital marketing efforts, including website management, social media, email marketing, and content marketing strategies • Collaboration with Sales: Align marketing and sales initiatives to ensure a cohesive strategy across departments • Analytics & Reporting: Track and report on the performance of all marketing initiatives using analytics platforms and data-driven insights

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred) • 8+ years of experience in marketing, with at least 4 years in a B2B environment • Proven track record of driving growth through lead generation and marketing campaigns • Strong leadership skills with experience managing cross-functional teams • Expertise in digital marketing, SEO, SEM, and marketing automation tools (e.g., HubSpot, Marketo) • Excellent communication, presentation, and project management skills • Analytical mindset with the ability to interpret data and make data-driven decisions • Familiarity with product marketing and the ability to translate technical features into customer benefits • This position must be bilingual as the candidate will be responsible for working with documentation in both French and English and communicating, orally and in writing, with both French-speaking and English-speaking partners/clients/suppliers/colleagues.

🏖️ Benefits

• Remote, in-office, or hybrid work, with the option of flexible hours to promote balance and performance • Group insurance plan and group RRSP with employer participation in effect from day one • Minimum of 3 weeks vacation + 5 days personal leave per year • Access to a telemedicine service and a complete assistance program for all employees and their family • Access to a leading e-learning platform and hours allocated for training and professional development • More than 40 years of expertise in the health IT field opens the door to many career opportunities • Projects integrating Agile methodology • Employee discount program • An organizational culture rooted in the values of courage, determination, excellence, and collaboration around which we come together to develop technology solutions for the healthcare field.