Marketing Automation Manager

🕒 March 31

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Logo of Libertex Group

Libertex Group

501 - 1000 employees

Founded 1997

💸 Finance

💳 Fintech

Finance • Fintech

Libertex Group is an online trading platform operated by Indication Investments Ltd, which is a Cyprus Investment Firm regulated and supervised by the Cyprus Securities and Exchange Commission (CySEC). The platform offers trading services in leveraged products such as Contracts for Difference (CFDs) across various markets including stocks, cryptocurrencies, currencies, metals, agricultural products, oil and gas, and more. Libertex is known for its professional trading platforms, including Libertex, MetaTrader 4, and MetaTrader 5, targeting both retail and professional investors. It provides educational resources, market research, and timely economic updates to assist traders. Notably, Libertex has been recognized with several awards and is the official Online Trading Partner of FC Bayern.

📋 Description

• Own and execute conversion and retention campaigns across email, push, and in-app channels. • Write high-quality copy for different channels, segments, and lifecycle stages. • Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows). • Run continuous A/B tests: messages, formats, mechanics. • Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.) • Work closely with Product and Tech teams on in-app communication, dynamic content, and promo mechanics.

🎯 Requirements

• 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing. • Excellent copywriting skills. You enjoy writing clear, effective texts and adapting tone for different channels and user states. • Strong understanding of customer journey and lifecycle marketing. • Solid experience with A/B testing: hypothesis building, experiment setup, and result interpretation. • Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar). • Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.). • Experience with in-app communication: push notifications, in-app messages, inboxes, modals. • Basic HTML/CSS knowledge for template edits. • Fluency in English (written and spoken). **PLEASE SEND YOUR CV IN ENGLISH!** • **Additional Skills Preferred:** • Experience in fintech, crypto, or forex products. • Experience with AI-assisted content or automation workflows. • Experience with dynamic content and personalization at scale.

🏖️ Benefits

• 21 working days of annual leave • Work remotely whilst being part of a global team • Udemy Business unlimited membership • Professional and personal development opportunities in a fast-growing environment

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