Data PR Manager – AI Native

🕒 May 27

🇺🇸 United States – Remote

💵 $166.5k - $195k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🤖 Artificial Intelligence

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Identify and develop media-worthy story angles from Life360's internal data, turning complex datasets into compelling earned media campaigns. • Own and execute proactive PR strategies that generate consistent, high-quality coverage in national and consumer media. • Build a repeatable data storytelling engine, defining key themes, tentpole moments, and always-on narratives that position Life360 as a source of cultural insight. • Identify and lead opportunities to combine Life360 data with external datasets (e.g., census data, third-party research, or brand partnerships) to unlock new story angles and elevate the scale and impact of our data storytelling. • Monitor social media, cultural trends, and news cycles to spot timely story hooks that connect to our data and our audience. • Partner closely with data, analytics, product, and insights teams to scope analyses, validate findings, and ensure all external storytelling is accurate, responsible, and defensible. • Translate complex datasets into clear narratives, key takeaways, and media-friendly framing that resonate with external audiences. • Write pitches, press releases, reports, and supporting materials that bring our data stories to life. • Lead the development of data reports and signature studies that can anchor major PR moments and elevate Life360’s thought leadership. • Build and nurture relationships with reporters, editors, and producers across tech, consumer, parenting, lifestyle, and culture beats. • Manage external PR agencies and freelancers where needed, ensuring brand and story alignment. • Track and report on earned media performance, sharing learnings that sharpen future campaigns. • Use AI daily to serve as a multiplier: • Collaborate cross-functionally with marketing, social, and brand teams to amplify data stories and integrate data insights into campaigns, product moments, and broader company initiatives.

🎯 Requirements

• 8+ years of PR experience, with a strong track record of placing stories in top-tier consumer or national media. • Proven experience building data-driven PR campaigns — you've turned a dataset into a headline before, and you know how to do it again. • A nose for a story. You can look at a table of numbers and immediately know whether there's something there. • Strong instincts around cultural trends and social media — you're chronically online in the best possible way. • Excellent writing skills. You write pitches that actually get opened, and press releases that don't read like press releases. • Comfort working with data and analytics tools. You don't need to be a data scientist, but you should be able to hold your own in a conversation with one. • A collaborative spirit. You work well with data, product, and marketing teams to get the story right before it goes out. • Experience at a consumer tech company or agency is a plus, as is a background in data journalism or brand research.

🏖️ Benefits

• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products