Manager, Global Social Media

6 hours ago

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Life360

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B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

📋 Description

• Spearhead the growth and development of our TikTok channel as the primary focus, creating a comprehensive content strategy that expands reach, engagement, and subscriber base while maintaining presence across Instagram, TikTok, Facebook, Threads, and Twitter • Architect and oversee bold, emotionally resonant content that transforms conventional safety messaging into uniquely Life360 stories showcasing how we seamlessly integrate into modern family life • Lead our social presence during both day-to-day operations and high-stakes moments, from product launches to time-sensitive safety events, ensuring consistent brand voice and engagement • Deliver strategic social media reporting with actionable insights from performance analytics and social listening that drive content decisions and demonstrate business impact • Partner cross-functionally with channel and creative teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives • Inspire and develop social media talent through thoughtful mentorship, strategic direction, and fostering creative growth that elevates team capabilities • Build a comprehensive content ecosystem that turns ordinary family stories into extraordinary demonstrations of connection, creating a library of authentic moments that resonate with our audience

🎯 Requirements

• Five or more years of experience in social media management with proven success building and growing a TikTok channel, including subscriber acquisition strategies and platform-optimized content • Strategic video creator and editor who develops innovative concepts from ideation to execution across TikTok, Instagram, and TikTok, with ability to transform technical features into compelling content • Strong command of brand voice and exceptional copywriting skills that maintain consistent identity while adapting strategies for different markets and platforms • Visual storyteller with expertise in creating breakthrough content through compelling imagery and video composition that stands out in crowded feeds • Demonstrated ability to identify and capitalize on trending moments, with agility to balance planned content calendars with real-time opportunities • Collaborative partner who integrates social-first thinking into broader marketing initiatives and works effectively with cross-functional teams • Adaptable professional who quickly adjusts to platform algorithm changes and emerging trends while driving consistent engagement • Data-driven strategist who combines creative vision with performance analytics to inform content decisions • Bold, innovative thinker with a user-focused approach and curiosity about how our audience interacts with our product

🏖️ Benefits

• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products