Senior Director, Product Marketing – SAAS, Martech

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Lifesight

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🛍️ eCommerce

🤝 B2B

💰 Seed Round on 2018-05

eCommerce • B2B • Marketing

Lifesight is a unified marketing measurement platform that integrates scattered marketing data into a single source of truth, enhancing decision-making for businesses. By leveraging advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution, Lifesight empowers brands to accurately measure the effectiveness of their marketing initiatives and optimize their budgets. The platform aims to provide actionable insights that drive growth and improve marketing strategies across a variety of industries.

📋 Description

• Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem • Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions • Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings • Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence • Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations • Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation • Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps • Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories • Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives • Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems • Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content • Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems

🎯 Requirements

• 14–20 years of overall experience • Strong experience in B2B SaaS product marketing • Experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, CDP, customer intelligence, media analytics, AI/data platforms, or closely related SaaS categories • Proven ownership of product positioning, messaging, GTM strategy, sales enablement, product launches, and competitive positioning • Strong understanding of SaaS buyer journeys, buying committees, value-based selling, technical validation, and enterprise decision-making • Ability to simplify complex technical, analytical, or data-led products into clear business narratives without losing depth • Experience working cross-functionally with Product, Sales, Customer Success, Demand Generation, Content, Partnerships, and Executive Leadership • Experience building or scaling a product marketing function, operating model, or repeatable GTM process will be preferred

🏖️ Benefits

• Employee Stocks & Bonuses • Comprehensive Health Benefits • Employee Engagement Fridays • Financial Education & Empowerment • Learning & Upskilling Program