Senior Programmatic Exchange Analyst

🕒 March 16

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Logo of Liftoff Mobile

Liftoff Mobile

501 - 1000 employees

Founded 2012

Advertising • Mobile • Machine Learning

Liftoff Mobile is a leading platform designed to enhance mobile advertising and growth for businesses. The company specializes in leveraging advanced machine learning solutions through its Cortex platform to improve user acquisition, engagement, and monetization strategies in the mobile ecosystem. Liftoff's services cater to marketers, mobile game developers, and agencies, providing tools for performance marketing, creative ad solutions, and data-driven insights. Their offerings include products like the Vungle Exchange, Creative Studio, and Intelligence solutions, aimed at maximizing earnings and creating impactful ad experiences across mobile applications.

📋 Description

• Analyze auction data (bidding patterns, floors, traffic shaping, mediation) to identify performance drivers and commercial risks. • Conduct deep-dive investigations into revenue fluctuations and DSP requests, separating technical from commercial root causes. • Quantify the revenue impact of auction mechanics and surface opportunities for growth. • Work hand-in-hand with the Vungle Exchange Commercial team to resolve DSP-facing blockers tied to exchange dynamics. • Provide data-backed recommendations that balance publisher objectives with optimal auction outcomes. • Support negotiations with insights that protect business outcomes and drive incremental revenue. • Build and maintain monitoring frameworks to detect anomalies early and ensure fast triage. • Standardize and automate recurring analyses. • Document and communicate methodologies clearly for cross-functional teams.

🎯 Requirements

• B.A./B.S. in Analytics, Economics, Mathematics, Engineering, or related field. • 5+ years of experience in analytics, strategy, or operations; AdTech or programmatic exchange experience strongly preferred. • Deep understanding of programmatic auctions, SSP/DSP mechanics, and mediation platforms. • Hands-on experience with openRTB protocols, including interpreting bid requests/responses, auction dynamics, and understanding of post-auction and win-notification flows. • VAST and MRAID familiarity, particularly how it related to oRTB spec • Proven ability to connect rigorous data analysis to business priorities — translating complex auction dynamics into actionable insights that drive commercial outcomes in fast-paced, ambiguous environments. • Strong SQL skills and experience working with large-scale datasets (BigQuery, Snowflake, Databricks). • Comfortable leveraging modern AI tools (ChatGPT, Claude, Cursor, etc.) to enhance productivity, analysis, and decision-making, demonstrating an AI-savvy approach. • Familiarity with Python for data analysis, automation, and pipeline development is a plus. • Clear communicator with the ability to translate complex concepts for both technical and commercial audiences, fostering strong cross-functional collaboration with Product, R&D, and Commercial teams

🏖️ Benefits

• equity and health/vision/dental benefits associated with your country of residence • several opportunities for in-person team gatherings including project meetings, regional meetups, and company-wide events

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