Product Adoption Strategist – Digital, Scalable

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Logo of Lightspeed Commerce

Lightspeed Commerce

1001 - 5000 employees

Founded 2005

☁️ SaaS

🛒 Retail

SaaS • Retail

Lightspeed Commerce is a cloud-based point-of-sale (POS) and payments SaaS platform that powers in-person and online commerce for retailers, restaurants, golf facilities and wholesalers. It provides omnichannel POS, inventory management, eCommerce, payments and reconciliation, workforce and payroll, analytics/insights (including Lightspeed AI), hardware integrations, capital/funding, and wholesale tools (NuORDER). Lightspeed emphasizes scalable, customizable systems for multi-location businesses and reports supporting ~150,000 customer locations worldwide.

📋 Description

• Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys • Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance • Design and implement customer journey architecture, including segmentation, trigger logic, channel orchestration, and entry/exit criteria • Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create cross-functional customer journeys • Optimize digital collateral, including in-app guidance, nurture sequences, and interactive walkthroughs • Configure and optimize ChurnZero, Fin, and Heap for tech-touch journeys • Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature • Advocate for customers and surface behavioural insights informing product, content, and journey decisions • Build relationships with customer-facing and product teams to maintain a feedback loop with customers at the centre • Contribute to wider team objectives beyond the strict scope of the role

🎯 Requirements

• 3–5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B SaaS company • Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change • Strong working knowledge of Digital Adoption Platforms and marketing automation tools such as Pendo, WalkMe, Intercom/Fin, HubSpot, or ChurnZero • Experience refining digital content that turns technical workflows into clear, engaging, bite-sized customer guidance • Strategic mindset with the ability to identify adoption gaps and design scalable responses • Strong analytical thinking and comfort using data to guide prioritization and optimization • Excellent collaboration skills across Product Marketing, content teams, and fellow program leads

🏖️ Benefits

• A flexible work environment that empowers you to do your best work • A culture that celebrates performance • The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard • Career-defining opportunities • Inclusive and barrier-free workplace • Accommodations available on request for candidates taking part in all aspects of the selection process

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