Marketing Manager

Job not on LinkedIn

🕒 May 21

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Lilli

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

Healthcare Insurance • Wellness • SaaS

Lilli is a company focused on empowering independent living through the use of innovative lifestyle monitoring technology. Their non-intrusive sensors and proactive technology solutions capture patterns of behavior and daily routines, enabling caregivers to provide timely and effective support. Lilli’s mission is to enhance care while ensuring individuals can live safely and happily in their own homes. By leveraging these technologies, Lilli helps reduce residential care admissions and hospital discharge times, providing significant savings in care costs. Lilli also offers a Proactive Care Fund to assist local authorities and care boards in implementing this technology, ultimately improving the quality and cost-effectiveness of care delivery.

📋 Description

• Own and develop Lilli's inbound and outbound lead generation across B2B and B2C channels • Build, manage, and continuously improve HubSpot workflows, nurture sequences, and lead scoring • Work with sales to ensure marketing-sourced leads are well-qualified and properly handed off • Report on pipeline contribution, lead quality, and marketing ROI • Work with external affairs and sales to plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities • Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond • Track and report on campaign performance, with a clear eye on what's working and what isn't • Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars • Support the team on new bids and procurement responses — writing, formatting, and pulling together compelling submissions • Work with internal stakeholders to ensure we have the proof points to win new business • Collaborate with sales, external affairs, product, and customer success to ensure consistent, credible messaging across touchpoints

🎯 Requirements

• You have solid B2B marketing experience within social care, local government or the NHS • You know HubSpot well. Not just the basics - you've built workflows, set up lead scoring, and debugged a sequence that wasn't converting • You're a strong writer. You can write a sharp LinkedIn post, a persuasive nurture email, and a bid response paragraph • You're data-driven and can report clearly on what you're doing and why it matters • You've managed events, from logistics to follow-up, and you know how to make a stand count • You're a self-starter who doesn't need to be told what to do next • You care about the mission. Lilli is trying to help vulnerable people live well at home for longer. That should mean something to you. • Bonus if you have: • Familiarity with the TEC/telecare landscape • Experience supporting bid writing or public sector procurement responses