Integrated Marketing Manager

🕒 May 19

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Mozilla

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1998

👥 B2C

🔒 Cybersecurity

B2C • Cybersecurity • Software

Mozilla is a non-profit organization dedicated to promoting an open and accessible internet. They are the makers of the popular Firefox browser, which emphasizes user privacy, speed, and control. Mozilla also offers a range of products that focus on internet security and privacy, including Mozilla VPN, Firefox Relay, and Mozilla Monitor. Additionally, the organization is involved in open-source projects, AI innovation, and advocating for digital rights. Mozilla aims to empower users with trustworthy technology and policies that protect privacy, support open-source AI development, and foster accountability for tech companies.

📋 Description

• Partner with the Director European Integrated Marketing to shape and deliver integrated marketing strategies for the UK, aligned to audience insights, brand priorities, product initiatives, and cultural moments. • Develop strong thought leadership and understanding of the regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends • Collaborate cross-functionally with product marketing, media, communications/policy teams, creative, PR, and agency partners to develop impactful campaign platforms and programs. • Deliver clear, powerful strategic and creative briefs to inspire and guide work across teams. • Translate global strategies into locally relevant marketing initiatives that resonate with regional audiences and business priorities. • Deliver integrated marketing campaigns across product launches, partnerships, brand moments, and always-on activity. • Ensure all creative output aligns with brand standards, tone of voice, and regional market nuances. • Collaborate with internal and high profile external partners and agencies to deliver coordinated campaigns and market presence • Strong program manager; accountable for the end-to-end execution. You will maintain clear project visibility, timelines, and stakeholder updates across campaigns. • Bring a measurement mindset; partnering with cross-functional teams to build measurement plans ensuring work-streams deliver quantifiable outcomes. • Partner with analytics, insights, and media teams to track + optimize campaign performance and measure impact against business objectives. • Own campaign and marketing performance tracking and reports to be shared with senior leaders across the business.

🎯 Requirements

• 8+ years of deep consumer marketing, brand marketing, and/or strategy experience • Strong portfolio of product launches and growth initiatives across tech, sports, and music, with expertise in creating integrated marketing and go-to-market strategies that drive brand and commercial impact • Solid understanding of coordinated (owned + paid + earned) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy • Strong grasp of quantitative test designs • Strives to balance both creative excellence with high quantitative performance • Outstanding organization and project management skills • Excellent collaboration skills; proven track record leading through influence • A self-starter with a bias for action • Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities • Remote work options