Marketing Manager

🕒 May 12

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Dexerto

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🎮 Gaming

💰 Seed Round on 2016-10

Media • Gaming • Entertainment

Dexerto is an award-winning media company at the forefront of gaming culture and entertainment. It strives to be the premier destination for engaging and informative coverage of all things gaming and entertainment, with a mission to lead its audience from initial curiosity to obsession. The company boasts 61 million monthly website users, 3. 5 billion cross-platform views in 2023, and 15 million social followers, emphasizing its significant impact and presence in the gaming media industry. Dexerto collaborates with prominent entities like Fnatic and Squarespace to produce engaging content such as documentaries and exclusive behind-the-scenes journeys with gaming icons. With offices in London, Paris, and Chicago, Dexerto continues to shape the future of gaming and entertainment media coverage on a global scale.

📋 Description

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy • Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries • Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally • Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths • Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications • Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally • Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications • Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility • Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries • Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning • Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification • Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories • Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions • Build systems and processes around award tracking, submission timelines, and supporting materials • Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials • Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives • Develop marketing initiatives that support lead generation and commercial growth • Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness • Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations • Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives • Help improve how Dexerto positions itself against competitors within agency and brand conversations • Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives • Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives • Translate complex audience and performance data into commercially valuable industry stories • Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels • Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns • Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts • Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact • Bring accountability and performance focus to Dexerto’s external marketing activity • Continuously assess industry trends, competitor positioning, and market opportunities.

🎯 Requirements

• 5+ years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications • Experience marketing an agency, publisher, media business, entertainment company, or public-facing brand • Strong understanding of the advertising, media, gaming, entertainment, and creator economy landscapes • Experience supporting lead generation, business development, or commercially-driven marketing functions • Demonstrated experience developing strategic marketing campaigns and market positioning initiatives • Strong experience producing industry-facing reports, whitepapers, insights pieces, or thought leadership content • Ability to interpret audience and campaign data and turn it into compelling commercial narratives • Existing relationships or experience working with industry media, PR contacts, trade publications, or event organisers • Strong writing, storytelling, and communication skills • Experience supporting award submissions, PR campaigns, or industry recognition initiatives • Strong commercial awareness and understanding of how marketing supports revenue growth • Ability to operate strategically while also driving execution and delivery • Strong organisational and project management skills • Confidence working with senior stakeholders and leadership teams • High attention to detail combined with strong creative and strategic thinking • Passion for gaming, entertainment, digital culture, or creator-led media is highly desirable.