Senior CRM Manager – Automation, AI

🔥 18 hours ago

🇪🇸 Spain – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lingokids

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

👥 B2C

☁️ SaaS

Education • B2C • SaaS

Lingokids is a company dedicated to providing educational opportunities through its playlearning™ app, which is used by over 50 million families worldwide. Based in Madrid, Spain, Lingokids aims to help parents and caretakers raise amazing kids by breaking down educational barriers and creating equal opportunities for children globally. The company offers flexibility with remote work options and a range of employee benefits, including health coverage, language lessons, and professional growth opportunities. Lingokids is committed to fostering a culture of feedback and teamwork, with a focus on remote and hybrid work environments.

📋 Description

• Own and evolve the Braze setup, including Canvases, journeys, segmentation, Liquid, connected content, API-triggered campaigns and webhooks • Design lifecycle automation for onboarding, free-to-paid conversion, retention and win-back • Build self-optimising journeys and determine which decisions systems should make autonomously • Use BrazeAI Intelligence and Predictive suites for intelligent timing, channel and variant selection, churn prediction and event prediction • Evaluate AI features and determine where they add value • Use AI tooling to generate and adapt copy and creative variants, build localised versions and automate QA • Build reusable CRM components, templates, naming conventions and documentation • Partner with Data on event design, model outputs, audience syncs and reliable reporting • Run continuous A/B, multivariate and holdout-group experimentation • Apply experiment learnings to subsequent customer journeys • Own copy, rendering, links, deliverability, error handling, consent and privacy compliance • Report on CRM contribution to conversion and retention with actionable commentary and recommendations • Monitor developments in lifecycle marketing and AI-assisted CRM and recommend what to adopt or stop doing

🎯 Requirements

• 5+ years in CRM, lifecycle or marketing automation • Hands-on ownership of a marketing automation platform, specifically Braze • Experience with Braze Canvas, Liquid, connected content, API campaigns, and catalogs • Demonstrable experience with automation and AI in a CRM context • Experience with predictive audiences, AI-assisted content and variant generation, automated QA or localisation, self-optimising journeys, or LLM-based workflows connected to a CRM stack • Comfortable with data and hands-on SQL skills • Ability to design required events and critically evaluate model outputs • Experience with warehouse-driven CRM such as Databricks, Hightouch or similar is a strong plus • Working knowledge of HTML and CSS for email • Technical fluency with APIs, SDKs and integrations • Test-and-learn mindset, including healthy scepticism about results • Understanding of consent, data privacy and deliverability • Experience working with non-technical stakeholders to turn vague requirements into shipped work • English fluency required; certifications are not necessary • Clear and effective spoken and written communication, especially in asynchronous, long-form formats • Curiosity, playfulness, confidence and willingness to share views

🏖️ Benefits

• Career development budget of up to €2,000 per year for books and training • Remote work from home or offices in Madrid, anywhere within a 2-hour difference from Spain (GMT+1) • Stock options • €400 home office setup allowance • €35/month for remote work expenses • €60/month meal allowance on a Cobee card • Flexible compensation for meal, transport and childcare expenses through Cobee • Private health coverage at exclusive rates through Adeslas • Free Spanish and English language classes • Visa sponsorship for those who need a visa to work in the EU, with process and costs covered • Company events and team off-sites in different locations in Spain