SEO Content Specialist

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🔥 18 hours ago

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Logo of Lithia & Driveway

Lithia & Driveway

10,000+ employees

Founded 1946

🚗 Transport

🛒 Retail

💰 Post-IPO Debt on 2019-12

Transport • Retail

Lithia & Driveway is one of the largest providers of personal transportation solutions in the United States. The company is among the fastest growing in the Fortune 500, allowing consumers to buy, sell, and service vehicles either digitally or through its 297 locations across the US and Canada. Lithia & Driveway is committed to improving and giving back to the communities it serves, embodying its mission statement 'Growth Powered by People'.

📋 Description

• Develop and optimize websites for both mobile and desktop. • Identify common search trends using industry tools and create content to boost organic visibility. • Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags. • Monitor competitor activities and search trends to gain insights and propose innovative strategies. • Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content. • Conduct regular audits to identify content/keyword gaps and maintain website accuracy. • Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content. • Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration. • Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

🎯 Requirements

• 2–5 years of professional SEO experience, with agency experience preferred • Strong attention to detail with a consistent focus on delivering high-quality work • Proficient in front-end technologies including HTML, CSS, and JavaScript • Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver • Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics) • Experience using AI-powered SEO tools strongly preferred • Ability to design, edit, and optimize images for web performance • Excellent written and verbal communication skills • Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment • Leadership experience mentoring teammates and presenting in team or stakeholder meetings.

🏖️ Benefits

• Competitive pay • Medical, Dental and Vision Plans • Paid Holidays & PTO • Short and Long-Term Disability • Paid Life Insurance • 401(k) Retirement Plan • Employee Stock Purchase Plan • Lithia Learning Center • Vehicle Purchase Discounts • Wellness Programs

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