Senior Lifecycle Manager, Engagement

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Little Sleepies

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11 - 50 employees

Meet your family’s new favorite brand! Unbelievable softness. Adorable prints. Effortless functionality. At Little Sleepies, we make the softest sleepwear, daywear, and home essentials using our signature Lunaluxe™️ bamboo fabric. Discover the magic of Little Sleepies!

📋 Description

• Own the strategic roadmap for all on-site and off-site acquisition methods, including pop-ups and lead-generation hooks. • Lead the evolution of our "always-on" programs—for example Welcome, Lead Conversion, and Abandon flows—to ensure they are scalable, personalized, and high-converting. • Identify and design opportunities across the user lifecycle to convert, engage, and delight our families. • Implement innovative and engaging methods of 0P data collection, gamification, AI, and predictive modeling to deliver a data-driven 1-to-1 experience. • Maintain close partnerships with the Site/PMO, Paid Media, Merchandising, Brand, and the Retention & Loyalty manager to ensure a frictionless transition through the funnel. • Provide accountability for performance, data and analysis, list health, hygiene, and inbox placement, ensuring our data remains actionable and compliant. • Operationalize a robust A/B and multivariate testing plan to improve engagement, conversion, and achieve our goals.

🎯 Requirements

• 6+ years in Lifecycle Marketing, CRM, or Growth, preferably within a fast-paced B2C e-commerce or D2C brand. • A proven track record of building strategic roadmaps and learning agendas that drive measurable channel growth. • Deep experience with major customer engagement platforms (like Klaviyo, Bloomreach, or Iterable) and a foundational grasp of data schemas and APIs. • Comfort working with data scientists to productize machine learning models (e.g., propensity modeling or recommendation ranking). • Expert-level knowledge of A/B testing and a love for translating complex data into actionable insights (SQL skills are a major plus!). • Well-versed in email and SMS best practices and global regulations (GDPR, CCPA, TCPA, etc.). • A proactive, detail-oriented self-starter who thrives in a collaborative environment and loves to innovate.

🏖️ Benefits

• Health, dental, and vision insurance • Paid time off, vacation • Sick days • Paid holidays • Short and long-term disability • Life insurance • 401(k) • Employee Assistance Program • Flexible Spending Accounts • Home office stipend • Internet stipend • Company discount • Team building activities • Company-issued computer