Head of Performance Marketing

🔥 35 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Livom

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🏭 Manufacturing

🛍️ eCommerce

🛒 Retail

Manufacturing • eCommerce • Retail

Livom is a Swiss company specializing in modular sofas that promise comfort and adaptability, allowing customers to customize their living spaces according to their needs. The company emphasizes sustainability by planting two trees for each order and ensures high-quality products that have already garnered praise from over 20,000 satisfied customers. Livom offers a 30-day trial for customers to test their sofas at home before making a final decision.

📋 Description

• Take full strategic and operational ownership of performance marketing • Build the performance marketing team from the ground up, defining roles, recruiting, and developing team members • Own the Google, Meta, and Pinterest channels operationally • Manage campaign structure, budget allocation, and daily optimization • Build a tracking and attribution model for online and showroom sales • Implement robust tracking and test incrementality • Profitably scale an eight-figure brand across five countries with multi-million-euro media budgets • Optimize for contribution margin and new customers rather than platform ROAS • Plan and continuously adjust budget, pacing, and channel mix for Black Friday and major sales campaigns • Work closely with creative production, CRM, and the online shop • Provide insights into successful messaging, audiences, and formats • Work directly with the founders and executive team

🎯 Requirements

• Several years of performance marketing experience with direct budget and P&L responsibility, ideally in e-commerce or D2C • Proficiency in Google Ads and Meta Ads through daily hands-on operational work • Pinterest experience is a plus • Knowledge of server-side tracking, Conversion APIs, and incrementality testing • Entrepreneurial mindset and an understanding of contribution margin and cash flow • Hands-on mentality • Experience building or leading a team, or a compelling track record demonstrating readiness to do so • Excellent German and English skills • Experience with high-ticket products and long purchase cycles is helpful but not required

🏖️ Benefits

• Work wherever you are most productive (remote) • Receive an equity stake in the company • Freedom and ownership: your own area of responsibility, budget, and decision-making authority • Work on an established eight-figure brand with further growth potential • Manage multi-million-euro media budgets and leverage genuine scaling opportunities • Collaborate with a direct, action-oriented team