Content Marketing Specialist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $70k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

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Loadsmart

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🚗 Transport

☁️ SaaS

🤖 Artificial Intelligence

💰 $200M Series D on 2022-02

Transport • SaaS • Artificial Intelligence

Loadsmart is a company that specializes in providing advanced freight and logistics solutions. They offer a range of services including managed transportation, freight planning, and execution, as well as multimodal shipping capabilities such as FTL, LTL, PTL, and drayage. Loadsmart leverages technology and artificial intelligence through tools like ShipperGuide TMS and FreightIntel AI to optimize freight operations, reduce costs, and enhance efficiency. Their solutions include a robust Transportation Management System, dock scheduling software, and visibility tools for yards and assets. Loadsmart also offers digital brokerage services and tools to optimize carrier networks and fleet operations. They are committed to transforming logistics through innovative technology and real-time data insights.

📋 Description

• Manage production of 20-25 SEO-optimized articles per month by coordinating with freelance writers, ensuring deadlines are met, and maintaining quality standards • Conduct comprehensive keyword research to identify content opportunities and create detailed content briefs with target keywords, search intent, and competitive analysis • Develop detailed outlines and assignments for freelance writers including keyword targets, article structure, internal linking requirements, and reference materials • Assign tasks to freelance writers, track progress, ensure timely delivery, provide feedback, and maintain a roster of reliable writers • Review and edit all content from freelancers for accuracy, clarity, brand voice, readability, and SEO best practices before publication • Optimize all content for search engines including title tags, meta descriptions, header structure, internal linking, image alt text, and URL optimization • Format and publish optimized content in our CMS, ensuring proper categorization, tagging, technical implementation, and final QA • Track content performance metrics (traffic, rankings, conversions) and identify opportunities for content updates and optimization • Work with product marketing managers and subject matter experts to ensure technical accuracy

🎯 Requirements

• 3 years of content marketing and SEO experience, preferably in B2B SaaS, logistics, supply chain, or technology industries • Proven SEO expertise with demonstrated ability to optimize content for search rankings and drive organic traffic growth • Freelancer management experience: Track record of successfully managing freelance writers, agencies, or external content creators to deliver high-quality work on deadline • Project management skills: Ability to manage 20-25+ content projects simultaneously, juggle multiple deadlines, and keep writers on schedule • Strong research and brief-writing skills: Ability to quickly understand complex technical topics and translate them into clear, detailed content briefs for writers • Technical SEO knowledge: Deep understanding of keyword research, on-page optimization, information gain, internal linking strategies, content structure, and technical SEO elements • Excellent editing and on-page SEO skills: Ability to edit for clarity, accuracy, brand voice, and SEO optimization while maintaining the writer's voice • Self-starter mindset: Comfortable working independently, managing your own workload, and making decisions with minimal supervision • Tool proficiency: Experience with SEMrush, Google Analytics, HubSpot (or similar CMS), Google Search Console, and project management tools • Portfolio or work samples: Must provide examples of content briefs created, content managed/edited, or SEO results from managed content.

🏖️ Benefits

• Competitive base salaries - we believe in rewarding top talent • Extremely competitive Equity package - become a shareholder in our company! • Loadie Time Off - PTO and sick days without a limit • Comprehensive Medical, Dental, and Vision insurance plans • 401k Match