Paid Media Optimization Strategist – Client Success

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LocaliQ

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

LocaliQ is a digital marketing platform and services provider that helps businesses grow leads, revenue, and online visibility through data-backed, multi-channel marketing solutions. LocaliQ offers paid advertising (search, display, video, social), SEO, website and listings management, targeted email marketing, landing pages, AI-powered lead management (Dash), reporting and analytics, and managed local marketing expertise across many verticals and multi-location businesses. The company targets small-to-medium businesses and agencies with an all-in-one platform and professional services; site metrics indicate large scale: 283M leads generated, $15. 9B total revenue attributed, 142M hours saved, and 512K+ businesses served.

📋 Description

• The Optimization Strategist will work in a pod structure with Account Managers to support our largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. • While Account Managers are responsible for client facing communication, the Optimization Strategist is the principle responsible for day-to-day campaign management, optimization, and reporting. • The Opti will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention. • Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics) • Optimizing PPC campaigns in order to increase campaign success • Updating and/or creating pacing reports for campaigns • Creating campaigns within our platform • Providing weekly/monthly/ad hoc reporting • Providing miscellaneous research as needed • Creating ads and A/B tests for PPC • Reviewing keywords and providing feedback on potential keyword strategies • Providing reviews of SEO tasks • Completing SEO reporting • Join client meetings as needed and be comfortable presenting findings and analysis as needed • Build rapport with internal team members through routine and scheduled meetings • Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients • Execute budgets and strategies to meet specific client goals/needs • Monitor, evaluate, and leverage standard processes to manage and improve SEM/SEO campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities • Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients • Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts • Incorporate constantly evolving technologies and processes into the client solution delivery process

🎯 Requirements

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent • 2+ years of campaign management experience • Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts • Bachelor’s Degree in Marketing, Communications, Public relations or related fields • Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends • Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs • Creative thinker with strong time management, and organizational skills with exceptional attention to detail.