Senior Paid Media Manager

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Profitable Tradie - Trades Business Specialist

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

💼 Consulting

🤝 B2B

📚 Education

Consulting • B2B • Education

Profitable Tradie is a business coaching and training company that helps owners of plumbing, electrical and other service-based trades businesses improve profitability, reclaim time, and build businesses that don’t rely on the owner. They provide tailored programs (for new, struggling, and scaling trades businesses), hands-on events, workshops, online training, free tools and templates, a podcast and a free book to teach systems, pricing, hiring, cashflow and leadership. Their services are focused on practical, results-driven strategies for trades such as plumbing, electrical, HVAC, roofing, tiling and joinery, with proven outcomes and measurable improvements in profit and reduced owner hours.

📋 Description

• Write creative briefs for editors and designers • Monitor creative fatigue and refresh winning ads before performance drops • Build and optimise campaign structures across multiple funnels • Manage campaign objectives, budgets and bid strategies • Maintain clean account structures and naming conventions • Build custom, lookalike and retargeting audiences • Create exclusion audiences • Optimise audience performance as campaigns scale • Manage UTM tracking • Verify pixel events and conversion tracking • Configure Meta Events Manager and native lead forms • Run structured creative, hook and offer testing • Identify winning patterns and apply them across campaigns • Build dashboards and report on campaign performance • Turn data into clear commercial insights and recommendations • Identify trends, risks and opportunities before they become problems • Monitor ad account health • Resolve ad disapprovals • Manage billing and payments • Work closely with HubSpot and our marketing automation

🎯 Requirements

• Proven experience managing $50,000+ weekly advertising budgets • Strong Meta Ads experience in a lead generation or direct-response environment • Deep understanding of campaign structure, audience strategy, testing and optimisation • Confident using data to make commercial decisions • Experience with attribution and tracking (Hyros experience is a bonus) • Highly organised with exceptional attention to detail • Experience scaling campaigns while maintaining profitability • Bonus points if you've marketed to small business owners, tradies or similar audiences

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities