Engineering Specialist – MarTech, CDP, Customer 360

🔥 2 hours ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

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Localiza&Co

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1973

🚘 Automotive

📦 Logistics

✈️ Travel

Automotive • Logistics • Travel

Localiza&Co. is a car rental company that offers a range of services including vehicle rentals, fleet management, and car subscriptions. With a presence in multiple Latin American countries like Argentina, Brazil, Colombia, Ecuador, Mexico, Paraguay, and Uruguay, Localiza&Co. is dedicated to providing convenient and efficient transportation solutions. They cater to both individual customers and businesses, offering services such as fast digital vehicle pickup, loyalty programs, and various vehicle options for different travel needs.

📋 Description

• Serve as the primary technical authority for the CDP, supporting architecture decisions and the evolution of the MarTech and Customer Data ecosystem • Design and evolve Customer 360 solutions, connecting identity, profiles, relationships, events, behavior, attributes, and context • Advance segmentation, audience, eligibility, recommendation, and activation capabilities, enabling more relevant experiences across different channels and customer journeys • Design and implement integrations between data platforms, CRM, and digital channels through APIs, events, streaming, CDC, and batch processing • Work with behavioral data and journey signals, transforming them into actionable attributes and insights for personalization and decision-making • Integrate the CDP with third-party ecosystems such as Salesforce and Insider, supporting segmentation, audiences, journeys, and activation • Ensure that consent, preferences, and permissions are applied when using and activating customer data • Define and promote engineering, quality, observability, security, and governance standards, working cross-functionally with Engineering, Architecture, CRM, Marketing, Product, Analytics, and AI teams

🎯 Requirements

• Solid experience in Software Engineering, Data Engineering, MarTech, CDP, or customer data platforms • Experience with Customer Data Platforms (CDPs), Customer 360, or equivalent customer data architectures • Knowledge of Customer Profiles, Identity Resolution, audience segmentation, and personalization • Experience with event-driven architectures, APIs, streaming, and data processing • Advanced SQL knowledge and experience with a programming language such as Python, Java, or a similar language • Experience with cloud computing, data modeling, and data integration • Knowledge of data quality, observability, security, and governance practices • Knowledge of Event Stores and Feature Stores • Ability to serve as a technical authority, influence decisions, and collaborate with different teams • Knowledge of digital tracking and event taxonomy • Preferred: experience with Salesforce Data Cloud / Data 360 • Preferred: experience with Insider CDP • Preferred: experience with AWS and event-driven architectures • Preferred: experience with personalization, Next Best Action, recommendation systems, or decisioning • Preferred: experience with Machine Learning applied to propensity, affinity, engagement, or recommendation use cases • Preferred: knowledge of Brazil’s LGPD and consent management applied to customer activation

🏖️ Benefits

• Profit Sharing • Food Allowance • Meal Allowance • Medical Insurance • Dental Insurance • Gympass • Private Pension Plan • Home Office Allowance • Allya benefits platform • Unlimited access to a wide range of courses through our Localiza University • Internal training and development programs • Discounts on vehicle purchases and rentals

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