CRM & Retention Manager

🔥 12 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🔄 Customer Retention Specialist

🚫👨‍🎓 No degree required

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Löwenanteil GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

🏨 Hospitality

🍽️ Food & Beverage

💰 Seed Round on 2022-08

Healthcare • Hospitality • Food & Beverage

Löwenanteil GmbH is a company that specializes in providing nutritious and convenient ready-to-eat meals, designed specifically for health-conscious individuals and athletes. Their product offerings include a variety of organic dishes that are high in protein, easy to prepare, and delivered directly to customers' homes. With a focus on helping people achieve their fitness goals through balanced nutrition, Löwenanteil aims to make healthy eating accessible and enjoyable for everyone.

📋 Description

• Own the CRM and retention strategy end to end • Develop the roadmap and prioritize the biggest levers for repeat purchase rate, retention, and Customer Lifetime Value • Further develop the campaign and communications strategy in Klaviyo • Manage data-driven, segmented newsletters aligned with customer and business goals • Further develop customer lifecycle communications, from welcome and post-purchase messaging through cross-selling, upselling, replenishment, subscriptions, and winback campaigns • Build scalable automations instead of manual one-off solutions • Expand WhatsApp Marketing as a channel and help shape the appropriate tools • Develop new CRM channels • Further develop the subscription model together with relevant stakeholders • Increase subscription conversion, subscription duration, and retention from a CRM perspective • Develop data-driven hypotheses, prioritize experiments based on impact, and scale successful mechanisms • Ensure clean data flows between the shop, CRM, and messaging tools • Manage performance using KPIs such as repeat purchase rate, churn, CLV, and revenue per recipient • Use AI in day-to-day work to solve problems, increase efficiency, and improve results

🎯 Requirements

• Extensive experience with Klaviyo • Advanced and confident use of AI • Proficiency in Shopify and a solid understanding of order, customer, and event data • Ability to build and evaluate segments, flows, and tests independently in Klaviyo • Ability to use AI for analysis, segmentation, reporting, or custom workflows and demonstrate tangible improvements • Several years of experience in CRM or retention marketing within e-commerce/D2C • Demonstrable, quantifiable results, for example in revenue, retention, or flow performance • Ability to independently combine strategy and execution • Excellent written and spoken German • Experience with WhatsApp Marketing, subscription models, or a food/FMCG background is a plus • An interest in nutrition and fitness is a plus

🏖️ Benefits

• Permanent employment contract • 30 days of annual leave • Flexible working arrangements • Flat hierarchies with significant decision-making autonomy • Personal and professional development opportunities • Remote work with access to a modern coworking space in Oldenburg for on-site appointments and meetings • Employee discount on products • Opportunity to take ownership of a central business area and contribute to the growth of a dynamic startup • Ambitious team with a clear mission and a strong product • Close collaboration, a productive and mutually appreciative working environment, continuous peer learning, and fun at work