Digital Marketing B2B Growth Marketing and Automation Manager

🕒 May 27

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Logical Media Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

📱 Media

Media • Marketing

Logical Media Group is a full-service digital marketing agency based in Chicago, renowned for being a premier Google Partner. Their expertise spans across paid media, including paid search and social media advertising, as well as Amazon Advertising. Additionally, they excel in search engine optimization (SEO), offering services like keyword research, onsite optimizations, and content marketing to improve organic reach. Logical Media Group also provides creative services including brand identity, web design, and conversion rate optimization. The agency is dedicated to crafting exceptional digital experiences and helping clients achieve their marketing goals through tailored strategies and innovative solutions.

📋 Description

• Logical Media Group strives to create exceptional digital experiences for people to connect, transact, and explore. At the core of that lies with our partnership with our clients and ensuring their needs and goals are at the forefront of all our efforts. The focus of the B2B Growth Marketing Manager will be to serve as an integral role in identifying and creating high value and high impact strategies for our clients across delivery and account management teams; this will involve supporting CRM standards and program strategies through omni-channel collaboration, monitoring the success of those initiatives, and continually enhancing and optimizing that service value for our clients. This role will primarily focus on the ideation and execution of B2B marketing and customer journey initiatives for our clients, contributing to the growth of this channel at Logical.

🎯 Requirements

• Primary Responsibilities Include: • Working across Account Teams • - Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate • - Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science • - Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators • - Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs • - Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts • - Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies • - Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist • - Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed. • - Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results • - Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables. • Working with the Sales Team • - Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success • - Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders • - Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders

🏖️ Benefits

• Logical Media Group Benefits • - Medical, Dental, Vision, Short-Term Disability, and Life insurance • - 401(k) plus match, to help plan for your future • - Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days. • - Flexible Fridays • - Option to work completely remote • - Access to senior management and mentoring opportunities • - Optional COVID safe company gatherings • Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.