Customer Lifecycle Director

🕒 March 18

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Lola Blankets

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

🛍️ eCommerce

👥 B2C

eCommerce • B2C

Lola Blankets is a consumer-focused e-commerce brand that designs, markets, and sells plush faux-fur and weighted blankets, pillows, pet accessories, candles, and related home goods through an online Shopify storefront. The company emphasizes soft, machine-washable, OEKO-TEX® certified materials, contemporary design, gifting and corporate programs, and operates a charitable initiative (Blankets for the Brave) supporting breast cancer patients.

📋 Description

• Own the end-to-end lifecycle strategy, ensuring every stage of the customer journey deepens connection and drives repeat behavior. • Build and launch Lola’s loyalty program, including structure, tiers, benefits, and ongoing engagement. • Lead the retention and loyalty strategy component of our digital products: the website and mobile app. • Partner closely with Brand and Creative to design storytelling moments, VIP touchpoints, and experiential retention initiatives (events, access, exclusive drops). • Develop segmentation, personalization, and analytics frameworks that inform lifecycle strategy and measure LTV, repeat rate, and cohort performance. • Lead lifecycle channels (email, SMS, direct mail) and manage CRM/loyalty tech stack while innovating beyond traditional tactics. • Manage the Sr. Retention Marketing Manager and future retention associates. • Drive cross-functional alignment with Brand, Product, Ecomm, CX, and Paid Media to ensure a unified customer ecosystem.

🎯 Requirements

• 7+ years in lifecycle, retention, or loyalty marketing at a high-growth DTC brand, luxury brand, or top-tier agency including 3+ years of management experience. • Direct experience building or operating successful loyalty programs or community-driven customer ecosystems. • Proven ability to create experiential, brand-led retention moments (events, VIP access, exclusive offerings). • Strong collaboration skills with Brand/Creative teams and an ability to blend storytelling with performance. • Strong analytical skills — expertise in segmentation, cohort analysis, and LTV-based strategy. • Track record of owning the lifecycle roadmap and delivering measurable improvements in repeat purchase and retention.

🏖️ Benefits

• 21 days paid vacation + most federal holidays • Comprehensive health, dental, and vision coverage. • 16 weeks paid birth parent leave; 8 weeks for non-birth parents • 55% off Lola Blankets for friends and family • Opportunities for career growth and leadership as the company scales